TBI Reports 700% SD-WAN Surge, ‘Explosive’ UCaaS, CCaaS Growth

… opportunity, they feel they need to have a UC play, a contact center play, and increasingly a CPaaS play, ” Arnold said. “The other players are doing this to varying degrees. Some are betting more heavily on it than others.”

Arnold said one of the biggest CPaaS benefits is how it makes other applications more sticky.

“I’m a little skeptical about the revenue-generating potential for CPaaS. Because it’s a very much a developer-centric technology, it’s not a consumable service like VoIP or conferencing. It’s a platform to give developers tools to build new things, which in turn can be sold, monetized or simply added to increase the value of something else,” he said.

Onystok said CPaaS, along with UCaaS and CCaaS, has helped expanded and diversify TBI’s channel. VARs, for example, have been drawn to the technologies.

“There are a lot of new, unique type of partners that are coming into the space because of UCaaS and CCaaS and CPaaS — from different channels that all make this one a much larger channel. The opportunity is better than it’s ever been. And there’s no there’s been no better time to be in this space than now,” he said.

TBI recently signed supplier agreements with Netfortris, CoreSite and TeraGo Networks.