https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

SDN/SD-WAN


Shutterstock

sase

New Report: 65% of Partners Haven’t Sold SASE Yet

  • Written by James Anderson
  • September 27, 2021
Customers are turning to partners for education about what SASE means.

Approximately 35% of channel partners are selling SASE (secure access service edge), according to Avant.

The Chicago-based technology services distributor just announced its latest 6-12 report, which shows rising customer demand for secure services.

SASE combines WAN capabilities (particularly software-defined WAN) with next-generation security functions like secure web gateway, cloud access security broker and zero-trust network access. We’ve seen an influx of networking vendors such as Aryaka, Masergy and VMware bake security into their SD-WAN services, while security vendors like Palo Alto and Fortinet have acquired companies to bolster their networking practices. Those providers were working to meet customer demand for converged services when COVID-19 hit. Avant noted in the report that the shift to hybrid workforces has led to an increased need for SASE.

“Numerous studies show that many employees have a strong preference for a work-from-home paradigm, and some are even quitting their current jobs in favor of employers willing to accommodate that preference,” the report said. “Amidst a veritable Rubik’s Cube of locations and conditions, effective security becomes more important and more challenging than ever.”

Customers indicated that they’re turning to SASE primarily for its security benefits. Two in three (67%) customers picked enhanced security as the top factor, followed by simplified management (14%).

avant sase

Source: Avant 6-12 SASE Report

Opportunities Ahead

Eighty-five percent of the channel partners Avant surveyed expressed familiarity with SASE. Moreover, 35% said they have started one or more engagements around SASE.

The remaining partners should see plenty of opportunity, as adoption will rise in the upcoming years. Dell’Oro Group last week predicted the SASE market to reach double-digit billion-dollar revenue by 2025. Dell’Oro also noted that the number of vendors has grown to 35.

However, Avant’s report concluded that SASE migration in most cases won’t occur all at once. Nine in 10 (90%) customers said they expected to gradually adopt a SASE posture.

Avant SASE

Source: Avant 6-12 SASE Report

“For some people, SASE will look like it’s just too much, which is one of the reasons you might want to migrate over a period of time,” said Bill Franklin, senior director of cloud engineering at Avant. “Bring in service providers to run a health or gap assessment and look at it from a posture perspective. Detail your network, operations, and the security side, which will include SASE components like secure web gateway and identity access management. At this point we just want a lay of the land to help us understand the gaps and establish priorities.”

The Partner Role

Avant Analytics' Ken Presti

Avant Analytics’ Ken Presti

Avant’s survey of customers found that 76% of them approach technology consultants/brokers about SASE because they need help with education.

“As cloud capabilities, security and efficiency continue to increase in importance and priority, it is essential that IT decision-makers plan their security modernization approach accordingly. With SASE, a majority of IT decision-makers know the trusted adviser is a key component to the education and implementation of the solution,” said Ken Presti, Avant’s vice president of research and analytics.

Avant has released a number of 6-12 reports, including ones on cybersecurity and CCaaS. The company is hosting its Special Forces Summit this week in Austin, Texas. Stay with Channel Futures for coverage all week.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.
Tags: Agents SDN/SD-WAN Channel Research Security Technologies

Most Recent


  • Twenty, 20, SD-WAN providers, email security
    CF20: 2023's 20 Top Email Security Providers You Should Know
    Fortinet is here. So is Barracuda. See who else made this prestigious list and why.
  • Surveys say VMware losing customers
    Is VMware Losing Customers with Broadcom Buy Imminent? Surveys Say Yes
    End users fear Broadcom will raise VMware prices. So, they’re looking to leave, say ShapeBlue and VergeIO.
  • Hybrid cloud at Ingram Micro One
    At Ingram Micro One, Distributor Eyes Hybrid Cloud 'Education Gap'
    Ingram Micro expanded its Data Center and Hybrid Cloud Center of Excellence with self-paced learning tracks and a virtual lab.
  • PC market stats
    Hot Data: What's Driving the U.S. PC Market
    It's a reversal of fortunes as Dell takes a tumble.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • hacker
    Cybersecurity Awareness Month Begins Amid Cybercrime Chaos
  • mktg-eFolder-SS
    SD-WAN 5 Things eBook: Activecore SDN Solutions from Comcast
  • Baseball Pitch
    Colorado Rockies Case Study: Comcast Providing for Digital Gameday
  • digital experiences
    How the Rockies Are Swinging for the Digital Experience Fences

Upcoming Events

View all

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Channel Futures Leadership Summit 2024

September 17, 2024 - September 19, 2024

Galleries

View all

CF20: 2023’s 20 Top Email Security Providers You Should Know

September 26, 2023

2023 MSP 501 Channel Disruptors: These Companies Are Shaking Things Up

September 25, 2023

The Gately Report: Cybersecurity Fundamental to Oracle’s 21st Century Technology Vision

September 25, 2023

Industry Perspectives

View all

Partners Balance Multicloud Opportunity, Complexity

September 25, 2023

Why Conversational AI Matters for Your Customers and How It Can Boost Your Revenue

September 15, 2023

The 5 Ds that Lead to Unplanned Business Sales

September 13, 2023

Webinars

View all

MSP 501: Leadership in Cybersecurity

October 19, 2023

DE&I: Find the Balance that Works for You

September 7, 2023

Above and Beyond with the NextGen 101ers

August 30, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 129: ZLH Enterprises

Coffee with Craig and James Episode 128: Channel Partner Strategies Intelligence Service

August 25, 2023

Coffee with Craig and James Episode 127: Expereo, Movie Night Returns

August 18, 2023

Coffee with Craig and James Episode 126: ARG

July 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X