AT&T Inc. this week launched its on-demand service that lets users order, add and change their services.

Several companies in recent weeks have debuted similar platforms that allow customers to customize their network services.

AT&T said its version, called AT&T Network on Demand, is available through its direct sales force.

“We are exploring other sales distribution channels for our Network on Demand services, the company told Channel Partners.

The capability is being deployed as part of AT&T’s User Defined Network Cloud strategy, which was first announced in February. AT&T will roll out Network on Demand-enabled Ethernet services to businesses in Austin, Texas, by the end of this year. After that, the provider will deploy those services, and others – including Internet and VPN – in more markets starting next year.

“Our new Network on Demand service will do for corporate networks what the cloud did for management of corporate data centers,” said Roman Pacewicz, AT&T’s senior vice president of marketing and global strategy.