Salesforce Dreamforce 12: Quosal Pursues All Sales Professionals

Quosal plans to make a big splash at Salesforce Dreamforce 12 (Sept. 18-21, San Francisco), a huge cloud computing and social enterprise conference. Quosal, which has received an investment from ConnectWise Capital, is seeking to push far beyond the MSP market -- promoting sales quoting and proposal software to all users of Salesforce.com, MSPmentor has heard. Here's the background.

Quosal and ConnectWise are managing a careful balancing act.

  • On the one hand, ConnectWise CEO Arnie Bellini is connecting the dots between ConnectWise's core business management software, and investments like Quosal and LabTech Software (remote monitoring and management software). Together, ConnectWise, Quosal and LabTech allow MSPs to monitor customer service calls, pinpoint IT problem areas, recommend product upgrades, and track related IT projects. Bellini expects that integration to deliver $100 million in cross-company revenues this year.
  • On the other hand, each ConnectWise Capital investment also has its own ambitions. In the case of Quosal, CEO Kent McNall has frequently described how his company's software can work across all verticals -- stretching far beyond the MSP market.
Chatter about Quosal's broader strategy surfaced at CompTIA Breakaway this week in Las Vegas.

Check the Quosal website, and the promotional material is about "helping companies to close more business every day." There's no MSP or VAR jargon up-front. Instead, the branding positions Quosal as a business tool for sales leaders in any industry. Potential customers certainly include Salesforce.com users. Not by coincidence, Quosal integrates with Salesforce.com's cloud-based CRM system.

Bottom line: Quosal's pursuit of sales leaders -- from all backgrounds -- will accelerate in Dreamforce 12.
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