N-able, with an assist from managed services providers, is making a more aggressive push into mid-market corporate IT departments. The effort includes a new web site that explains the potential benefits of N-able's network managed systems management tools to midsize companies. Here are the details.
As I've mentioned before we're starting to see some segmentation in the MSP software market. N-able's strategy appears into involve two audiences:
- A continued push to managed services providers, involving N-central 7.0 and a freemium software strategy. (CEO Gavin Garbutt offered this update in an MSPmentor FastChat video.)
- An expanded push into mid-market customers -- with MSPs serving as resellers into the mid-market settings.
In stark contrast, N-able has purposely set up a reseller program for MSPs serving mid-market customers. And more recently, N-able has launched a corporate IT web site, explaining the potential benefits of N-able's software to corporate customers, according to N-able's Twitter feed (@nablemsp). The moves potentially position N-able against more traditional remote corporate IT management tools from Microsoft, Symantec, Intel and others.
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