N-able Expands Mid-Market Corporate IT Push

N-able Expands Mid-Market Corporate IT Push

N-able, with an assist from managed services providers, is making a more aggressive push into mid-market corporate IT departments. The effort includes a new web site that explains the potential benefits of N-able's network managed systems management tools to midsize companies. Here are the details.

As I've mentioned before we're starting to see some segmentation in the MSP software market. N-able's strategy appears into involve two audiences:

  1. A continued push to managed services providers, involving N-central 7.0 and a freemium software strategy. (CEO Gavin Garbutt offered this update in an MSPmentor FastChat video.)
  2. An expanded push into mid-market customers -- with MSPs serving as resellers into the mid-market settings.
Point 2 is an important one. Some companies such as Kaseya and Nimsoft (now owned by CA Inc.) continue to promote their wares directly into midsize and large accounts. Other rivals like Level Platforms have largely avoided the corporate IT market, and instead focus entirely on MSP engagements. And still others like Zenith Infotech have expanded the conversation from remote monitoring to business continuity.

In stark contrast, N-able has purposely set up a reseller program for MSPs serving mid-market customers. And more recently, N-able has launched a corporate IT web site, explaining the potential benefits of N-able's software to corporate customers, according to N-able's Twitter feed (@nablemsp). The moves potentially position N-able against more traditional remote corporate IT management tools from Microsoft, Symantec, Intel and others.

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TAGS: Marketing RMM
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