A Monster Idea for Lead Generation

During a private roundtable at the Ingram Micro Seismic partner conference in Chicago, a managed service provider shared a rather intriguing approach to sales lead generation. Here it is.

The managed service provider uses Monster.com to identify businesses in his region that have open IT positions. Those online job advertisements, he noted, often list key business and platform requirements -- and are basically cheat sheets for MSPs to quickly identify customer pain points.

Armed with that information, the MSP contacts the hiring company to see if he can help fill some IT voids until a full-time hires found. The approach provides a natural opportunity to discuss ongoing managed services as a potential alternative to making a full-time hire.

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