Kutenda, which specializes in online marketing services for managed service providers and their end customers, is launching a special offer for MSPs. According to a press release that should surface this week, the Broomfield, Colo.-based company says Kutenda now offers MSPs a free, ready-to-go web site built for lead generation. But there's a bigger story here. And it involves simplified, automated online marketing for MSPs and their customers. Here are the details.
First, let's start with the vision: Imagine if you had a single, simple Web tool for building and managing your corporate Web site plus customer web sites. Now, imagine if that tool also allowed you to manage Search Engine Optimization (SEO), Google Adwords campaigns and other lead generation programs for your business and your customers' businesses.
In the traditional world you'd need:
- A tool to build and manage your own site.
- Accounts across Google Adwords and other paid advertising systems to launch and manage your own lead generation services. Plus, you may need to log into your customers' accounts to manage their Google Adword campaigns.
- A search engine optimization (SEO) expert who knows how to design HTML pages with the most ideal keywords placed in the most appropriate areas.
Marketing: SimplifiedKutenda takes away all of that complexity with a simple Web development tool that covers everything: Site development, SEO optimization, online ad campaigns, keyword recommendations, and so on.
Please note: I haven't directly tested the tool. Nor can I say if it fully works as advertised. But Kutenda gave me a demo on Oct. 23 and I was impressed.
As you may know, I live in WordPress, Google Adwords and other SEO services. I log in and out of different tools much of my week -- sprinting from one system to the next to help ensure our SEO remains top-notch. Kutenda reminded me of all the tools I use -- wrapped into one.
Assuming it works as advertised it could be a way for MSPs to improve their visibility on the Web. But more importantly, Kutenda could be a simple way for MSPs to charge their customers for SEO and online marketing services.
That Special OfferAs you may recall, Kutenda was launched by Mike Cooch (CEO, Everon Technology Services) and Akash Saraf (CEO, Zenith Infotech). A mid-2009 Kutenda beta received overwhelming response from MSPs.
Now, Cooch is cranking up the marketing buzz a bit by offering that "free, ready-to-go web site" to MSPs that want to improve their own marketing, lead generation and SEO efforts. This type of freemium buzz has been spreading across the managed services market in recent months -- including a freemium offer from Ingram Micro Seismic for its Global NOC.
According to the draft Kutenda press release:
When an MSP signs up for Kutenda’s Online Marketing Suite -- which includes email marketing, SEO and online lead-generation tools, plus best practices training and a library of ready-to-launch managed services campaigns -- Kutenda provides access to a catalogue of professionally-designed web site templates and professionally-written content for managed services. This is in addition to the ready-to-launch email campaigns -- from BDR to Help Desk and more -- that MSPs can already take advantage of with a Kutenda account.I must concede: In some ways Kutenda sounds too good to be true. If you test it for yourself please tell me what you think. Is Cooch onto something here? Is Kutenda about to solve some of the oldest, most frustrating challenges facing VARs and MSPs: Effective marketing and lead generation?
Let me know your thoughts.
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