Five Ways to Kill A Great Marketing Plan

As I look back on 2008, it's clear to me that the biggest challenge facing managed service providers involves business rather than technology. When we host our MSPmentor Live: CEO Exchange Webcasts, marketing and sales questions often push aside technology questions.

MSPmentor's menu system (at the top of this page) includes dedicated marketing and sales sections. And we continue to link out to interesting articles, including this "Five Ways to Kill A Marketing Plan" piece from Entrepreneur magazine.

Generally speaking, I consider the Entrepreneur and Inc. magazine RSS feeds required reading -- for my own business and for tips that may apply to MSPs.

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TAGS: Marketing
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