Vertical market chatter is growing louder in the managed services market. A week after Autotask CEO Bob Godgart shared some vertical market strategies for MSPs, N-able has announced a deeper push into the education, finance and healthcare sectors. I've spent plenty of time blogging about finance and healthcare. But how can MSPs push into the higher education market? N-able reminded me of a very simple answer...
Specifically, N-able has joined Educause, a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology.
I know quite a bit about Educause because I used to contribute to Campus Technology magazine and University Business magazine. I can say (with confidence) that Educause is a quality organization that attracts the attention of university presidents, CIOs and finance managers.
If you're an MSP who wants to learn about the higher-education market, check out the Educause Annual Conference (Oct. 12-15, Anaheim, Calif.).
N-able certainly isn't the first MSP-centric software company to join Educause; I believe Kaseya has been a member for quite some time.
Turf WarsAnd I certainly don't think higher education is easy money for MSPs. On the contrary, Google and Microsoft are waging a SaaS and cloud war on college campuses. It involves Google Apps Education Edition vs. Microsoft BPOS. And much of that war involves direct sales of SaaS to university CIOs -- no partners involved.
So watch your back as you try to navigate college campuses. But if you're serious about the higher education market, Educause provides plenty of opportunities to network with all the right sources.
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