https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


VMware Launches vSphere 4.1, Renewed Channel Efforts

  • Written by Dave Courbanou 1
  • July 19, 2010

Fresh out of VMware: vSphere version 4.1 with a slew of new features, plus an updated focus on the channel and VMware partners. The moves come as both Microsoft and Red Hat make competitive virtualization claims vs. VMware. Read on and find out what Doug Smith, senior direct of global distribution for VMware, has to say about the latest VMware partner program moves.

Once upon a time, partners were rewarded based on their size, and their “level” within a partner program. But VMware is changing their focus from that quantitative level of rewards and shifting to a more qualitative one. Says Smith:

“[Now we’re] lessoning focus on the tiering model of [of partner programs]. [We’re more interested in] what solutions do you sell? It’s not important if you’re a big or medium partner, but [rather] what kind of partner. [So we’re] investing channel dollars around more programs. Premier partners [can access enhanced] rebate programs to increase the cash you can make.”

But even if you’re not a premier partner, there’s new incentives. Smith says a new solutions rewards rebate program is now paid on a quarterly basis and aimed at solutions partner specialization. For instance, do you have Desktop competency? There’s additional margin, without registration, Smith says,

Smith noted that VMware worked on the channel improvements for about a year, and they interviewed both customers and end users to figure out what would work for both parties, asking ‘what’s relevant to you’ and ‘how can we help you’?

“[So] we’re investing in our partners more than we ever have before. Investments with our partners are being aimed at the new solutions we’re offing in the market place. The program will continue to evolve, change and improve…over time. We’re investing in more around new solution sets and acquisitions we’ve made and the partners that have invested with us.”

The Software

Here’s the quick and dirty bullet points on what VMware is putting out on the latest vSphere

  • vMotion now in VMware vSphere 4.1 Essentials Plus and Standard Editions helps quickly migrate virtual machines across hardware environments without interrupting business operations.
  • Cheaper:  The most popular VMware vSphere edition for businesses with fewer than 30 applications, VMware vSphere 4.1 Essentials provides an all-in-one solution for small businesses for $495 for 6 processors, or $83 per processor.
  • ESXi Now VMware vSphere Hypervisor, available at no cost: VMware vSphere Hypervisor (formerly ESXi single server edition) delivers the proven foundation of VMware’s virtualization technology to customers of all sizes at no cost.

Plus, vSphere 4.1 features…

  • 2X larger resource pools with 3X the management power.
  • Up to 25% better performance and reduced cost per application
  • 5X Faster Virtual Machine Migrations
  • New network and storage I/O controls
  • Increased performance through open integration with storage environments with VMware’s storage partners

Amid these improvements, VMware continues to face aggressive competition from established rivals like Microsoft Hyper-V and emerging rivals like Red Hat Enterprise Virtualization. Microsoft attacked VMware and Google during last week’s Microsoft Worldwide Partner Conference 2010 (WPC10), and Red Hat took a similar competitive stance vs. VMware during Red Hat Summit in June 2010.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Programs Sales & Marketing Virtualization

Related


  • Target group
    Stratus Technologies Targets VARs with New Partner Program
    Stratus offers two edge computing platforms.
  • Alteryx Chooses Palo Alto Networks Vet to Lead Go-to-Market Plan
    Learn more about who will lead Alteryx's global go-to-market (GTM) organization.
  • Select a Hire
    Commvault Partners Get New Global Leader with Dell EMC Vet
    Mercer Rowe is moving to a new role strengthening Commvault's Asia Pacific business.
  • Executive replacement
    VMware CEO Pat Gelsinger Replacing Bob Swan as Intel CEO
    Intel's new CEO began his career with and spent 30 years with the company.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Intel Partner Alliance Unifies All Programs, Provides New Opportunities
  • D&H Extends Financing Terms to Help Partners Amid COVID-19
  • HPE, Synnex Channel Execs Look Forward to Former Intel CTO Returning as CEO
  • How the Pandemic Will Influence Channel Partner Businesses in 2021

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery

January 19, 2021

Webinars

View all

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

#MSPs can inject predictability into #threathunting @Sophos #cybersecurity #ransomware dlvr.it/Rr4ffV https://t.co/Bztc2Yxwvc

January 22, 2021
ChannelFutures

.@RiskBased report shows decrease in #databreaches, jump in exposed records in 2020. dlvr.it/Rr4fcW https://t.co/PYiDMiJFbt

January 22, 2021
ChannelFutures

Legal experts say @VMware's #lawsuit against @nutanix's new CEO holds little weight. dlvr.it/Rr48FJ https://t.co/oLxPhgvgAt

January 21, 2021
ChannelFutures

bit.ly/2Y0kFZh twitter.com/Craig_Galbrait…

January 21, 2021
ChannelFutures

Our latest #Cybersecurity Roundup features @BitSight and @kovrrIns, @Vectra_AI and @AppOmniSecurity,… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@solarwinds hackers target @Malwarebytes, impacting internal emails. #cybersecurity dlvr.it/RqzkZp https://t.co/aWqLjCCW9y

January 20, 2021
ChannelFutures

.@citrix $2.25 deal to acquire @wrike expands @CitrixPartners network into collaborative work management.… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@Carbonite Migrate uses real-time replication to move workloads to #cloud with minimal risk and near-zero downtime… twitter.com/i/web/status/1…

January 20, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X