VMware is launching a new Volume Purchasing Program, designed to make it simple for partners and virtualization customers to acquire discounted software licenses in bulk. It’s not entirely straight forward, but VMware says they’ve made the licensing process easy. Decide for yourself. Here’s the deal…

VMware’s Volume Purchasing Program (VPP) works off a tier-based points system for “simple” discount structuring. The more points earned, the greater the discount — though the discount rates vary based on the total purchase levels. The accumulated points can roll over an eight-quarter period Customers can earn anywhere from 4 percent to 12 percent discounts off VMware’s published MSRP prices.

VMware likens this entire system to a frequent flier program. For now, VPP comes from authorized VMware partners only.

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