https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


Carl Rodrigues CEO and president of SOTI

SOTI Adds IoT to Acronym Soup of Expertise

  • Written by Charlene OHanlon_2
  • November 3, 2015

Mobility management vendor SOTI is hosting its first partner/user conference this week in Toronto, bringing together about 400 folks from around the globe to discuss the company’s mobile technology, where the company has been and where it is headed. The event is interesting for two reasons: At 20 years old, SOTI sure waited a long time to host a conference, and it’s given me insight into a company I knew almost nothing about.

Mobility management vendor SOTI is hosting its first partner/user conference this week in Toronto, bringing together about 400 folks from around the globe to discuss the company’s mobile technology, where the company has been and where it is headed. The event is interesting for two reasons: At 20 years old, SOTI sure waited a long time to host a conference, and it’s given me insight into a company I knew almost nothing about.

Full disclosure: SOTI invited me to the conference to present its Global Partner of the Year award. I came for the presentation, I’m staying for the acronyms.

For those of you who don’t know SOTI, it’s a Toronto-based mobility vendor focusing on mobile device management (MDM), enterprise mobility management (EMM) and unified endpoint management (UEM) as its main offerings. The company also is moving into the Internet of Things (IoT) space, putting an emphasis on the data aspect of IoT to drive value (or what SOTI is calling “Data of Things” or “DoT,” represented by, simply, a dot).

“Everyone’s talking about IoT, but really it’s not new to us—we’ve been connecting all sorts of devices to our network for years,” said Carl Rodrigues, CEO and president of SOTI, during his keynote discussion. “What gets lost in the marketing shuffle is the data. The technology to think about the data is really the important thing—it helps us make intelligent business decisions.”

Rodrigues wants to extend SOTI’s profile beyond mobility and into other areas where he believes the industry as a whole is heading, such as connected car technology, wherein manufacturers are thinking about what vehicles can measure beyond speed, tire pressure, oil levels and other mechanical things. One possibility is extending measurement to human health factors such as measuring blood pressure or glucose levels using sensors on the steering wheel, he said.

Other areas in which SOTI has been dipping its toes include:

  • APIs;
  • A marketplace that includes server-side solutions as well as apps;
  • Advanced reporting and dashboards so users can understand what’s going on in their business;
  • Building connectors to push and pull data into different systems;
  • Help-desk technology (“We want to upsize to build a full-on help desk – we want to make sure people using mobility have that top-notch level of support”); and
  • Building tools so partners supporting mobile businesses have the right tools to support from one single pane of glass.

“We’re still working on those three-letter technologies also,” Rodrigues said.

That’s a lot from a company that has pretty much flown under the radar for the past 20 years. Admittedly, I knew little about the company before the conference, partly because SOTI doesn’t throw its name around much. But SOTI has six major offices globally, with employees in 22 countries and a network of 2,000 partners globally. It boasts 15,000 enterprise customers and its revenues have grown 53 percent in last fiscal year. Those numbers tell me SOTI’s doing something right.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Mobility Sales & Marketing

Related


  • COVID-19 pandemic
    How the Pandemic Will Influence Channel Partner Businesses in 2021
    From reshaping workspaces to doing more with less, four trends will dominate operations and sales.
  • Target group
    Stratus Technologies Targets VARs with New Partner Program
    Stratus offers two edge computing platforms.
  • ThinkPad X1 Titanium Yoga
    Lenovo to Ship Its Thinnest ThinkPad Yet with X1 Titanium Yoga
    Lenovo's expanded commercial line includes revamped ThinkBooks and AR glasses.
  • Samsung Galaxy S21
    Samsung Boosts Smartphone Security with New Galaxy S21 Line
    In addition, John Curtis will replace Mike Coleman as Samsung’s North America channel chief.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Hornetsecurity Acquires Altaro for Expanded Security Services
  • HP Refreshes Commercial Line with 2nd Gen Elite Dragonfly Laptops
  • Akamai Technologies Partners Migrating to New Channel Program
  • New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021
  • 2

Your Network Perimeter Has Changed

February 18, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Native @MicrosoftTeams integration coming to @SAP apps. dlvr.it/RrKz34 https://t.co/tM7SQaaOHl

January 26, 2021
ChannelFutures

#Biden, @CompTIA both launch big #cybersecurity efforts (separately). dlvr.it/RrKr54 https://t.co/hXEw2CGUMZ

January 25, 2021
ChannelFutures

.@HPE appoints new head of worldwide distribution. #cloud dlvr.it/RrKJLT https://t.co/FW0OUTDJFF

January 25, 2021
ChannelFutures

Following its acquisition of SAP specialist Pioneer B1, new @SapphireSystems GM reveals "buy and build" growth stra… twitter.com/i/web/status/1…

January 25, 2021
ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Judge sides with @AWScloud against #Parler; @SADAsystems gets AI-centric board member; @EnsonoIT, @navisite get… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

2021 may be the year of the #security-centric #MSP @BarracudaMSP #remoteworking #ITsecurity #dataprotection #RMM… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Adding #AIOps and #AI-driven WANs will help IT administrators move forward, says @MistSystems.… twitter.com/i/web/status/1…

January 22, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X