Social Media Marketing Strategies From The Channel Maven
Time for The VAR Guy to take a back seat, and defer to the expertise of Heather K. Margolis, otherwise known as The Channel Maven. Margolis shared social media marketing strategies for Twitter, FaceBook, LinkedIn, YouTube and more during the Sophos Partner Connections Summit today in Las Vegas. Her session continues now. Here’s a minute by minute update.
“I’m a recovering channel professional,” Margolis quipped when she kicked off her session. A veteran of multiple channel businesses, Margolis then jumped into social media and marketing guidance tips for partners — helping VARs and MSPs to push beyond tired marketing lists to build.
- Listen: Spend one our per week listening: Use Google alerts, Twitter and RSS feeds to listen for trends.
- Next: participate in Twitter, LinkedIn and HootSuite to join conversations. Focus 70 percent of your time on third-party conversations and 30 percent can focus on your own promotions.
- Alas, The VAR Guy missed the next two tips because he was busy taking photos.
Ok, photos are done: Back to the tips…
LinkedIn Social Media Tips
- Your online presence is as important as a face-to-face presence.
- Your full potential is not reached by purchasing a mailing list.
- Make sure your online profiles are completely up to date. First stop for B2B profiles: LinkedIn
- “I only connect with people I know on FaceBook. LinkedIn I will connect with anyone who has key industry connections.”
- Your click-throughs and open rates will rise when you leverage LinkedIn connections for your email marketing campaigns.
- Post your events to the LinkedIn events area so that relevant people who don’t know you discover your company and your events.
Twitter Social Media Tips
- Search for the most relevant terms to find the right followers.
- The more free consulting you give away on social media the more return you will receive.
- Build lists on Twitter to follow only the people you find most strategic.
FaceBook and YouTube
- Two years ago Margolis didn’t really mention FaceBook for B2B. But FaceBook pages have improved greatly for business use.
- Stick with key terms that are attainable. For instance, instead of doing “security” use the term “security for health care in Miami” to help really target your SEO.
- Margolis described how headers, first sentences, meta descriptions and other variables help your SEO.
- Get influential websites linking to you.
- Can visitors determine in five seconds what your company does?
- Is there a call to action on your website? (Download a video, register for a white paper, etc.)
- Work the registrations strategically across your email marketing.
- Your email marketing should include social media sharing links (LinkedIn, FaceBook, etc.)
That’s all for now. The VAR Guy will be back later with more from the Sophos conference.