Social Media Lessons: Four Twitter Don’ts for MSPs
Last week, we looked at managed services provider (MSP) Long View System and the stellar job the company was doing with its social media strategy (this is one company that should not give up on social media marketing) because how it interacts with followers through replies on Twitter. This week, we won’t name names, but we’ll look at some “Don’ts” for social media on Twitter. Is this you?
Don’t link your Twitter account to a page that doesn’t exist. Does your Twitter feed commit this sin and send readers to the following page? “Sorry, that page doesn’t exist! Thanks for noticing — we’re going to fix it up and have things back to normal soon.”
Your clients should never come across the above message. Always make sure that the links to your social media accounts are active. Most companies will link to a Twitter account on its website for customers to find easily. Some companies link to a Twitter account through a simple hyperlink, while others will use a Twitter button.
Don’t forget about your Twitter account.
Updating your Twitter account is a must to survive in today’s culture of instant gratification. With over 500 million active users as of 2012, generating over 340 million tweets daily, the need to tweet is evident. How often your company tweets is up to you, but you should pay careful attention to how your audience reacts to your frequency. And leaving your account inactive for years can be considered a faux pas.
Don’t ignore your followers.
Start a conversation on Twitter by replying to your followers. Conversations are created on Twitter by replying and mentioning users. Through these actions and reactions, users communicate publicly with each other, which opens the conversation to others. Always look for ways to enhance the conversation. Show your followers that you’re interested in their opinions.
Don’t promote your press releases haphazardly.
There is nothing wrong with promoting your press releases on your Twitter account, but do so wisely. Your user is not a journalist, and is not interested in reading a press release. Instead, users want to read a story that engages their interest; a story that forces them to react.