Small Businesses And MSPs: My Big Concern
Small US businesses cut 79,000 jobs in November, the sharpest decline in seven years. The information, reported by Inc.com, is critical warning to managed service providers.
You can’t just double-down on your existing customers during a bad economy. You need to find the energy, will and focus to recruit new customers. Here’s why.
As some small businesses shrink, they will negotiate hard to reduce monthly MSP service fees, or even eliminate some seats or users from service level agreements.
MSPs can’t sit still. I know plenty of MSPs that are seeking to offer more and more managed services to their existing customer bases. But even if you hold onto those customers, they may have fewer seats for you to managed/service during the recession.
Don’t be shy. Get out on the road. Make a shortlist of customer prospects that are located within 20 miles of your headquarters — and go visit them.