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Sales & Marketing


Photo by Justin SullivanGetty Images

Should I Talk About Price On The First Call?

  • Written by Carrie Simpson 1
  • May 5, 2015
Old school sales coaching says you must defer talking about price until you've built enough value in the prospects mind to justify it. New sales experts encourage you to vigorously disqualify in the first call using trial closes that include pricing discussions to make sure you’re not wasting your time on prospects that aren't qualified. Which strategy is correct when selling cloud?
Old school sales coaching says you must defer talking about price until you’ve built enough value in the prospects mind to justify it. New sales experts encourage you to vigorously disqualify in the first call using trial closes that include pricing discussions to make sure you’re not wasting your time on prospects that aren’t qualified. Which strategy is correct when selling cloud? First, no conversation is a waste of time. There is an opportunity in...

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