Report: Apple TV Set for September Debut
Apple (AAPL) will unwrap its set top TV box in September at the same time as it showcases the next iPhone upgrade, but users will have to wait for the Internet TV subscription service that goes hand-in-glove with the hardware, according to a new BuzzFeed report.
BuzzFeed earlier had reported that Apple planned but abruptly scrapped introducing the new TV hardware in June at its Worldwide Developer’s Conference (WWDC), opting to continue working on the project. The vendor, which has been trying to get Apple TV to fly for years, is said now to have the project positioned on the tarmac ready to go.
According to BuzzFeed’s sources, September is the firmed up target date to rollout the set top box, said to be a more refined version of earlier models featuring a slimmed down chassis, powered by an A8 SoC, more on-board storage, an upgraded operating system with Siri voice input and a fancier remote with touch-pad controls, the report said.
In addition, Apple will open a new App Store dedicated to the Apple TV along with a SDK for developers to build new apps, the report said.
Apple hasn’t upgraded the Apple TV set top box since 2012.
As for the new Web subscription TV service that surely will appeal to and perhaps catch the building wave of cable cord-cutters, BuzzFeed’s report indicated it won’t be ready until later this year at the earliest but more likely not until sometime in 2016.
Re/code also reported ahead of Apple’s developer’s conference in June that the subscription TV service would be delayed at least until the end of this year, prompting speculation that the vendor needed more time to garner enough substantive licensing deals to go ahead with the service.
The vendor reportedly wanted to deliver the subscription TV service and set top box in September to map to the start of the new broadcast television season, Re/code said.
Another, more conspiratorial view, as pointed out by bloggers such as Daring Fireball, suggested that the vendor held back the announcements of the set top box and the streaming service for September to make a big splash with the new iPhones.
The Wall Street Journal reported in March that Apple’s Internet TV service hopes to have ABC, Fox, CBS, ESPN and FX among a slimmed down lineup of some 25 streaming and broadcast channels lined up at a user cost of $30 to $40 a month.