Read All About It: The Daily Coming to iPad Feb. 2
In November 2010, I wrote about how Apple could potentially change the media world the way it did music with a news app delivered in tandem with News Corp. called The Daily. Now, it’s officially coming to light on Feb. 2, 2011, just slightly later than its initially speculated January release. The official invite (pictured) has been sent out to a select lucky journalists. Here’s what we know, and what we’re hoping for …
It looks like The Loop reported on its invitation first, noting that instead of Steve Jobs speaking at the event, it will be Apple’s Eddy Cue, who is the VP of Internet services at Apple. And in traditional Apple industrial aesthetic, it’ll be held at the Guggenheim Museum in NYC.
The latest rumor has it that The Daily will be the first App to use a new automatic recurring billing process that will be implemented through users’ iTunes accounts. The rumored price tag of 99 cents a week remains. Why is this a big deal? Apple allegedly has worked closely with News Corp. on this billing structure — not to mention all The Daily news you can read will only be available via the app, and nowhere else.
I plan on jumping on The Daily bandwagon as soon as it’s made available and offer up all the straight dope on the future of the medium. My opinion is that print media in the traditional sense is either dead or dying. But will a non-physical digital subscription from a non-established news name be successful?
I’m actually thinking the real success of the venture will be in third parties using the billing system concept, and not so much with The Daily. But heck, it’s cheap enough — though I’m suspecting full ‘page’ ads for that price.
Have some thoughts? Weigh in. The future is here!