Without an effective sales strategy in Q2, sales teams will find themselves scrambling in Q3. Sales prospecting in Q3 is all about follow-ups and maintenance of relationships. July and August are difficult months to prospect in to new accounts.
But wait, you say: “Q2 just started!” Correct. Q2 is the most important sales prospecting quarter of the year. If you don’t prospect in Q2, you won’t be able to prospect effectively in Q3, and if your typical sales cycle is 90 days, you won’t have your year ending the way you hope it will with signed deals in Q4. If you think of prospecting as the beginning of the sales process and a closed...
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