Selling to SMBs should be a focus. Here's how to do it.

Craig Galbraith, Editorial Director

May 20, 2019

Selling to the enterprise and midmarket might offer a nice one-time paycheck, but the number of small and medium-size businesses (SMBs) in the midst of a digital transformation is staggering.

There’s a huge opportunity to sell them new products and services – particularly cloud-based – and to up-sell.

In this keynote video, “Small Customers and Big Profits: Build a Better Bundle with Microsoft CSP,” from the Channel Partners Conference & Expo in Las Vegas, Jed Kenzy, managing partner, Innovative Business Solutions, and Nick Heddy, chief commercial officer with Pax8, offer tips to disrupt the market by making traditionally difficult products easy to sell.

The companies also announced a partnership that brings agents and MSPs together.

Read more about:

MSPs

About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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