“we’ve decided to watch our costs in some areas. This is not a reflection of actual business which has continued to be very strong (Q3 results announced soon, I promise!) but more a precautionary measure because of everything that all the analysts and experts are telling us. We’ve actually had a very good start to Q4, and the sales forecasts are really strong but, as I say, we cannot ignore all the advice that’s being given that spending will slow, it would be irresponsible of us to do so.”