https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


NetSuite CEO Attacks Three SaaS and Cloud Myths

  • Written by The VAR Guy 1
  • April 14, 2010
During his keynote at the NetSuite SuiteCloud partner summit in San Francisco, CEO Zach Nelson attacked three SaaS and cloud myths that he claimed traditional software vendors continue to promote. And yes, Nelson specifically addressed SaaS opportunities for channel partners. He also talked about several new systems integrators working with NetSuite. Here's the scoop.

During his keynote at the NetSuite SuiteCloud partner summit in San Francisco, CEO Zach Nelson attacked three SaaS and cloud myths that he claimed traditional software vendors continue to promote. And yes, Nelson specifically addressed SaaS opportunities for channel partners. He also talked about several new systems integrators working with NetSuite. Here’s the scoop.

First, some background: Nelson spoke pretty quickly so The VAR Guy is largely paraphrasing his comments. Here’s the list of top 3 SaaS myths:

Myth 1: Complex Processes Don’t Run in the Cloud

The opposite is true; the Internet is a great platform for complex processes, Nelson said. Traditional on-premises applications are hairballs, and every business subsidiary within a company has its own client-server hairball. SaaS, in stark contrast, delivers one system for running a business, Nelson asserted. Plus, he said it’s far cheaper to run SaaS vs. Client-Server. In one example, Nelson mentioned that a customer spent 3% of revenue running SAP but reduced that to 0.1% running NetSuite.

Myth 2: Customization is the Achilles Heel of Cloud Apps

In fact, SaaS is far more customizable than client-server ERP, Nelson claimed Killer feature of SaaS is mapping applications to your business processes in a day not a year. According to NetSuite’s 6,600 customers, the six most used features in NetSuite are (6) CRM and ERP (5) orders and invoicing (4) custom code (3) custom dashboards (2) journal entries (1) custom records — adding brand new tables to the database. Three of the top four features in NetSuite are customization, said Nelson.

Nelson also announced “true Cloud-to-Cloud integration” — tying NetSuite to Google Apps with Single Sign On, and a similar deal with Amazon Web Services. Stephen Cho, director of the Google Apps Channel and Alyssa Henry, GM of Amazon Web Services were on hand as part of the announcements.

Nelson also mentioned third-party applications on top of NetSuite can now have version control. Plus, Nelson said SuiteCloud 2.0 allows vertical application development.

Myth 3: Channel Partners Don’t Exist for Cloud Apps

How refreshing — a SaaS CEO who specifically mentions channel partners in his keynote. This is a partner conference, after all. But many SaaS partner conferences focus on ISVs and hosting partners. Nelson’s partner comments focused on traditional channel partners — resellers, integrators, solutions providers, consultants, etc.

“I think some of the most innovative things you’re going to see will be in the channels,” said Nelson. “Most SaaS companies started direct because it was a completely unproven model. We’ve always believed in channels. We think the opportunities are with the Fortune 5 million — not just the Fortune 500. So we started a channel program. We have about 200 channel partners today; they were the true visionaries in believing in SaaS.”

NetSuite’s channel sales have grown at a compound annual growth rate of 40% since 2005, Nelson said. “You’re going to see a major shift this year from stone age client-server to SaaS channel applications.”

Also, Nelson said the ISV and OEM channels will emerge in the SaaS. Nelson emphasized white label services increasingly offered by NetSuite’s partners.

Meanwhile, systems integrators have not raced to SaaS, Nelson conceded. But he’s begun to see SI’s offer NetSuite to customers. Nelson sees accounting integrators creating value on top of NetSuite. And also bigger SI partners like Fujitsu addressing opportunities in Japan. Next up, NetSuite and Wipro announced a partnership today to build a global practice around an ERP SaaS solution.

The VAR Guy will offer more analysis from the NetSuite SuiteCloud partner conference later this week.

Sign up for The VAR Guy’s Newsletter; Webcasts and Resource Center; and follow The VAR Guy via RSS; Facebook; Identi.ca; Twitter and VARtweet.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Programs Cloud Sales & Marketing

Related


  • VDI
    IGEL Integrates Amazon WorkSpaces DaaS with Its Virtual Endpoint OS
    Also, the new Arm-based Raspberry Pi, co-developed by Citrix, IGEL and NComputing, is generally available.
  • Job cuts
    Latest VMware Job Cuts Impact More Workers in California
    The layoffs will begin March 30.
  • Hottest Ticket in Town
    Channel Partners Virtual 2021 Is the Hottest Ticket in Town
    And that means any town, since it’s 100% online. Will you be there?
  • Partner Program Update
    Palo Alto Networks Rolls Out Latest NextWave Partner Program
    NextWave 3.0 will help partners differentiate their services.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Devo Technology Unveils First Partner Program for Resellers, MSSPs, SIs
  • Atera Investment to Help Company Assist More MSPs, IT Pros
  • Infoblox Cloud Specialization to Help Partners with SaaS Sales
  • New Commvault EMEA Channel Exec Outlines Plans for Channel

Galleries

View all

From The Second City: How to Use Improv as a Business Tool

March 3, 2021

Industry Perspectives

View all

5 Ways XDR Can Improve Operational Efficiency for MSPs

March 4, 2021

Multi-Cloud: Strategy or Inevitable Outcome? (or both?)

March 3, 2021

Backup Vulnerability: 4 Targets Hackers Might Utilize to Infiltrate Your Backup Solution

March 2, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 23, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Why Fortinet for my MSSP?

March 2, 2021

Small and Mid-Size Business Security: 4 Steps to Success

March 2, 2021

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul

March 2, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@okta acquiring rival @auth0 in $6.5 billion all-stock transaction. #security dlvr.it/Rtzwdp https://t.co/4LvHCJuwsR

March 4, 2021
ChannelFutures

.@MicrosoftTeams features are coming to @MSFTDynamics365, the company announced at @MS_Ignite. #MicrosoftIgnite… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

.@PreciselyData acquired by Clearlake Capital, @TAAssociates. #digitaltransformation dlvr.it/RtzbKg https://t.co/1rNYnTScxq

March 4, 2021
ChannelFutures

Thanks for attending #CPVirtual. Here's a Day 3 wrap and a look ahead to #CPExpo Homecoming in November!… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

.@Veeam announces six annual Impact Partner Awards, with @SHI_Intl, @LogicalisUS, more. #cloud… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

#XDR can improve operational efficiency for #MSPs. @TrendMicro #security #endpoint #AI #threatintelligence… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

.@IBM adds two senior execs to leadership team at infrastructure IT spinoff, NewCo. @IBMNews @IBMPartners… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

RT @ChannelEurope: Craving more #EMEA news? Get the latest headlines, insights and commentary in EMEA directly to your inbox. Subscribe to…

March 4, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X