Microsoft’s Brand: Flexing its Muscle Again?
No doubt, Microsoft’s empire is under attack on all fronts. But two key pieces of information — from the American Customer Satisfaction Index and from the Millward Brown research company — suggest that Microsoft remains a top brand that customers won’t abandon anytime soon. Here are the details.
The annual American Customer Satisfaction Index report from the University of Michigan. In it, Microsoft’s customer satisfaction score rose to 76, up from 70 in 2009. Microsoft is quick to note that 76 is the highest score the company has ever achieved, and the software giant points to strong customer acceptance of Windows 7 as one reason for the uptick. Meanwhile, research from Millward Brown suggests that Microsoft’s brand ranks among the 10 most powerful in the world.
Now, let’s check out the dollars and cents: In its most recent quarterly results (announced in April 2010), Microsoft said Q3 revenue was $14.50 billion, up 6 percent from the same quarter last year. In fact, it was a record Q3 revenue performance for the company. Plus the company delivered net income of $4.01 billion for the quarter.
That’s four billion dollars in quarterly net income. In stark contrast, Google’s most recent quarterly net income was $1.96 billion and Apple’s most recent quarterly net income was $3.07 billion (though Apple and Google are growing faster than Microsoft).
Meanwhile, check in with top MSPs and most of them will tell you they’re busy remotely managing Windows mobile devices, desktops and servers.
Of course, upstarts and titans like Red Hat, Salesforce.com, Google and Apple continue to chip away at Microsoft’s software empire. But the stats above suggest Microsoft hasn’t imploded or stumbled as badly as some critics allege.