https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


Microsoft: 200 Million Windows 8 Licenses Sold to Date

  • Written by DH Kass 1
  • February 14, 2014

The number of Microsoft (MSFT) Windows 8 licenses sold has doubled to 200 million in the seven-plus months since the vendor last spoke about it, but the pace of adoption still lags Windows 7. The gap is closing, however.

The number of Microsoft (MSFT) Windows 8 licenses sold has doubled to 200 million in the seven-plus months since the vendor last spoke about it, but the pace of adoption still lags Windows 7. The gap is closing, however.

Microsoft rarely drops a few words here and there about Windows 8 licenses, perhaps figuring the less said the less it calls attention to the operating system’s unpopularity, but the numbers may tell a different story now that more than a year has elapsed since it hit the market. When Microsoft Marketing EVP Tami Reller told attendees Feb. 13 at the Goldman Sachs Technology & Internet Conference the vendor now had reached some 200 million Windows 8 licenses, as reported by ZDNet and others, it couldn’t have been all that surprising.

After all, in May Microsoft said its count of Windows 8 licenses sold in the six months since its debut has reached 100 million, a 67 percent jump from where the figure stood in January—spanning licenses shipped with new tablets or PCs and upgrades. The vendor still isn’t saying who’s buying the licenses—it would be illuminating to know what enterprises and small businesses are doing—so there’s detail there left unsaid. Microsoft’s license count is confined to OEM sales and upgrades and doesn’t include additional copies in volume-licensing agreements.

By comparison, keeping in mind Windows 8 has been in circulation now for 15 months, Windows 7 hit the 100 million license mark six months after its debut date, and a year on the market had produced 240 million licenses. Also, Microsoft was far more forthcoming about Windows 7 license milestones, issuing running licensing totals in January 2011 at the 300 million mark, in July 2011 at the 400 million level and a year later at 630 million.

After the conference, a Microsoft spokesperson confirmed Reller’s remarks to ZDNet, with the following: “Windows 8 has surpassed 200 million licenses sold, and we continue to see momentum. This number includes Windows licenses that ship on a new tablet or PC, as well as upgrades to Windows 8. The figure does not include volume license sales to enterprise.”

According to ZDNet, Reller didn’t mention the forthcoming Windows 8.1 in her remarks to the Goldman Sachs attendees.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing

Related


  • Woman Thumbs Up
    HPE, Synnex Channel Execs Look Forward to Former Intel CTO Returning as CEO
    One Intel partner calls Gelsinger an industry veteran and visionary.
  • Managed migration
    D&H Extends Financing Terms to Help Partners Amid COVID-19
    Sales through this program increased approximately 85% in the past year to date, year over year.
  • Hornet
    Hornetsecurity Acquires Altaro for Expanded Security Services
    Hornetsecurity is the leading email security provider in Europe.
  • Akamai Technologies Partners Migrating to New Channel Program
    Akamai partners will migrate to the new program over a six-month transition period.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Alteryx Chooses Palo Alto Networks Vet to Lead Go-to-Market Plan
  • MSP 501 Profile: Monroy IT Services with a Minority's Perspective on the Channel
  • Top Gun 51 Profile: Alyssa Fitzpatrick on Expanding Co-Sell Through Microsoft Partner Center Rollout
  • MSP 501 Profile: DCG Technical Solutions on the Managed Services Pivot

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery

January 19, 2021

Cybersecurity: What to Expect in 2021

January 19, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@Carbonite Migrate uses real-time replication to move workloads to #cloud with minimal risk and near-zero downtime… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

Backup and recovery is essential for #cloud-based CRMs @ConnectWise #SaaS #dataprotection #cloudbackup #databackup… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

You an #MSSP looking to avoid a #SolarWinds-type breach? @Asigra, @Barracuda, @CynetSystems give advice. Don’t blam… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

What to expect in 2021 @Webroot #cybersecurity #MSP #remoteworkforce #remoteworking #Carbonite… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

From #itautomation to #workfromhome, a look at 2021 trends from @BitTitan. dlvr.it/RqwFZg https://t.co/EkCeJVNAPo

January 19, 2021
ChannelFutures

Are you helping your clients with #cloudgovernance? Now is the time. @CloudSphereAI @fortanix @MontyCloudInc… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

.@StratusAwaysOn announces new #partnerprogram for VARs. #edgecomputing dlvr.it/Rqvrxf https://t.co/vcLw8e4Ob6

January 19, 2021
ChannelFutures

bit.ly/3bSd4nD twitter.com/DigiRobot/stat…

January 19, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X