Memo to Cisco: Flip Your Branding Switch
Cisco Systems has done quite a lot to promote the Flip video camera since acquiring the Flip business in March 2009. Cisco partners that attend Cisco Partner Summit in mid-2009 and Cisco Partner Velocity in November 2009 all received the Flip camera. That’s smart viral marketing. Now, it’s time for Cisco to take the next step: Add the Cisco brand to all Flip products. Here’s why.
During the Cisco Partner Velocity summit, one of the guest speakers raved about Cisco’s commitment to marketing. The same guest speaker raved about the Flip video camera’s simplicity. Then, the speaker made a stunning statement: “I had forgotten that Cisco owns the Flip.”
Hmmm. Perhaps that statement isn’t so stunning since the Flip product doesn’t display a Cisco logo.
As consumers prepare to buy a range of gadgets and gizmos this holiday season The VAR Guy wonders: Wouldn’t it be wise for Cisco to start promoting the fact that the company owns the Flip? It’s a great consumer brand. And Cisco should surely attach its name to that brand…