Develop your core message and create an emotion connection with customers, for starters.

June 3, 2019

By Maggie Miller

In our first episode of Marketing with Maggie, I caught up with Nick Cavalancia of Techvangelism at an industry conference in Miami (sorry for the FOMO) to talk about what MSPs are doing wrong with marketing and how they can improve to help drive revenue.

Takeaways from our interview include:

  • Don’t talk about what you do — instead, talk about what you do for your customers.

  • Create an emotional connection with your customers.

  • Start with developing your core message.

Stay tuned for more channel-focused marketing tips in this ongoing series. You can also follow me on Twitter for more marketing and channel-related content at @maggiemillerTV.

 

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