Marketing Strategies for VARs: Cisco Partner Velocity Fills Void
How can solutions providers enhance their marketing strategies? Hmmm… There are dozens of options. But The VAR Guy has one standard piece of advice: Try to muscle your way into Cisco Partner Velocity, an annual marketing strategies event that’s set to return in December 2010. Here are some quick details.
First, the simple facts: Cisco Partner Velocity is scheduled for December 7-9, 2010, in Barcelona Spain, according to a Tweet from Cisco VP of Worldwide Partner Marketing Luanne Tierney.
The VAR Guy hasn’t seen the event’s agenda yet. But here are some safe bets: Cisco will avoid the temptation to market its own products and services at the event — though the Flip video camera will be everywhere. Moreover, Tierney and her team will recruit authors, pundits, marketing pros and social media experts to serve as guest speakers at the conference. Some of Cisco’s top channel partners, in turn, will spend a few days taking notes and learning how to strengthen their marketing initiatives.
Of course, The VAR Guy needs to disclose one key item: Our resident blogger lent a hand with Cisco’s first Velocity event in 2007. The VAR Guy didn’t make it to Velocity 2008 — apparently, he was too busy getting this web site up-and-running. But The VAR Guy did make the trip for Velocity 2009 (here’s a recap of the content).
What’s in store for Cisco Partner Velocity 2010? The VAR Guy is trying to get a peek at the agenda… And if you’re eager to potentially muscle your way into this event… then use the Cisco Partner Velocity web site to submit an email and make your case for attendance.