Before you incorporate your next company, ask yourself: What does your proposed company name communicate to prospective customers? I raise that question because I just stumbled upon a pretty interesting managed service provider called Apps4Rent.

In my mind, Apps4Rent‘s name says it all. The company is a Microsoft Gold Certified Partner that offers SharePoint hosting, Hyper-V hosting and hosted Exchange. It’s a SaaS business model, but Apps4Rent focused on a similar term (applications for rent) to communicate the same message.

A simple blog post with a simple message: Your name counts.

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