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 Channel Futures

Sales & Marketing


Managed Services: Using Video for Marketing

  • Written by Joe Panettieri 1
  • May 12, 2009
If you're a managed service provider seeking to leverage low-cost video marketing, blogs and other social media, steal some ideas from Scott Spiro (pictured), president of Computer Solutions Group Inc.

photo_scott_spiroIf you’re a managed service provider seeking to leverage low-cost video marketing, blogs and other social media, steal some ideas from Scott Spiro (pictured), president of Computer Solutions Group Inc. Spiro and I met during the Ingram Micro Seismic Partner Conference, and his simple — but effective — approach to video-driven PR impressed me. Here’s a look at his strategy so far.

Let’s start with Spiro’s blog. It features a clean design and strong branding (promoting his personal views and CSG’s expertise). Notice that Spiro doesn’t blog five times a day. Instead, he has a handful of posts in April and May 2009. That’s fine. Sometimes, less is more — especially since Spiro’s entries tend to be a little longer than a traditional blog.

Picture This

Now, check out some of the videos Spiro has embedded in his blog. One of them, posted on Earth Day, describes CSG’s green data center strategy:

Simple but effective.

I also like Spiro’s approach to telling readers about himself. Instead of writing a massive diatribe filled with grand achievements, he offers eight short tips about his personal and professional focus. Refreshing.

Is Spiro running a profitable, fast-growing MSP? I can’t say that for sure since CSG — like many MSPs out there — is privately held. However, Spiro is using social media to successfully brand himself, and his company.

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Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing Technologies Videos

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7 comments

  1. Avatar Greg Walters May 12, 2009 @ 2:08 pm
    Reply

    xlint idea –

    Internal Branding(sales and selling) is a great idea when implementing projects that directly effect end-users.

  2. Avatar Joe Panettieri May 12, 2009 @ 2:20 pm
    Reply

    Greg and readers:

    One note of caution to everyone: Spiro makes social media look easy because he’s naturally social in the real world.

    As his own blog points out, he was a professional Puppeteer at the Disneyland Hotel. And he’s auditioned for commercials. So he’s used to being in front of the camera and engaging audiences…

  3. Avatar Greg Walters May 12, 2009 @ 8:32 pm
    Reply

    Joe –

    good point…I guess I need to go through my sock drawer…wait for it…wait for it…..there ya go! 🙂

  4. Avatar Brian Doyle May 12, 2009 @ 9:44 pm
    Reply

    I love it, we have just started some video initiatives and having fun as we try to use this medium to expand the brand. A simple video using Mac tools have allowed us to drive traffic to our website from our newsletters and email blasts. We have been shocked by the number of click-through’s we are getting and the buzz from our customers.
    I am including the link to our first use of video in our marketing efforts. Joe- If I am breaching any rules of blogging etiquette, please feel free to remove the link.

    http://www.fandotech.com/ManagedIT/BoomerangRecoverySolutions/tabid/1018/Default.aspx

    Brian Doyle
    http://www.fandotech.com

  5. Avatar Stuart Crawford May 13, 2009 @ 9:07 am
    Reply

    Scott, awesome job..just watching your videos have provided me with some valuable insight to how we approach our marketing and social networking at Bulletproof InfoTech, I think it is time I start carrying my camera around with me all the time.

    Joe brings up a great point, we have to have the social skills in the real world for it to work on the web. I thought I had it Scott, but man, you just brought me back down to earth.

    Cheers

    Stuart Crawford
    Calgary, AB
    http://blog.itsuccessmentor.com

  6. Avatar Scott Spiro May 13, 2009 @ 12:07 pm
    Reply

    Stuart et al, thank you very much for the positive feedback. I think it’s important to focus on good content, and of course much practice! More MSP’s (and non-MSP businesses) will need to take a look at how they utilize social media in future. It’s really the most cost-effective way for them to market.

    Thanks!

    -Scott Spiro

  7. Avatar The Scott Spiro Blog featured on MSPMentor.com! | Scott Spir May 14, 2009 @ 5:01 am
    Reply

    […] of Nine Lives Media Inc.#8217;s MSPMentor.com for featuring my blog this week in his article #8220;Managed Services: Using Video for Marketing#8221;. Joe#8217;s research and commentary is well respected within the IT/Managed Services industry. Not […]

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