When it comes to managed services events, most conferences involve VARs and MSPs (managed service providers) sharing best practices with one another. But the Managed Print Services Conference is making a rather interesting move, building two conference tracks — one for end-users and one for channel partners. Here’s a look at the strategy.
First, a little background. I’m not booked to attend the Managed Print Services Conference (April 26-28, San Antonio, Texas) but I’ve been watching its development from afar. Promoting the MPS conference can be a bit tricky during a recession — especially when well-known events like MSPWorld (from the MSPAlliance, April 30-May 1, Orlando, Fla.) and SMB Nation (May 1-3, near New York City) are right around the corner.
But the Managed Print Services Conference is breaking with tradition in the IT channel by inviting end-users (CIOs, IT managers, facilities managers and purchasing departments) to join the conversation. I know the folks at Everything Channel often invite CIOs to speak at their channel conferences. But I think the Managed Print Services Conference is going a step further by building out a content track especially for end users.
Will the strategy work? Will end users show up? Time will tell. But I do know this: MSP software companies are striving to communicate the value of managed services to end-customers. It looks like the Managed Print Services Conference has heard the message loud and clear.
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