LinkedIn Etiquette: Time to Silence Social Media Spammers?
I received an email from a loyal reader this morning. Her message: It’s time to start filtering and censoring the LinkedIn groups for MSPmentor, The VAR Guy and Talkin’ Cloud — which are sometimes saturated with unsolicited press releases, event promotions and some reader “questions” that are thinly veiled vendor promotions. What’s a so-called forum moderator (poor old me) supposed to do?
First, I must concede some guilt here. I certainly promote our own webcasts across our LinkedIn groups. But I think that’s fair game since I launched and essentially manage our LinkedIn groups.
Attention. Hello. Read This. Now.
Now, about that third-party spam. In recent weeks, I’ve started blocking some of the louder LinkedIn voices who attempt to post unsolicited press releases and other marketing materials to our groups, especially when they make competitive claims that can’t be backed up. Often, I move the press releases into a “promotion” area rather than the “discussion” area.
Still, I’m trying to figure out where to draw the line. Just how much filtering of the groups should I do? I’m open to ideas and feedback…
Ironically, just last week I received a social media strategy guide from Jeff James, an industry news analyst within Penton Media’s IT Group. I’d share the guide with you — but I suspect I’d lose my job… (Penton acquired Nine Lives Media, MSPmentor’s parent, in 2011.)
James’ social media document is killer — chock full of best practices and secrets for driving successful social media engagements. I plan to give it another close read tonight. Hopefully, it will help me to more clearly understand what types of content I should — and shouldn’t — allow to be posted in our LinkedIn groups.
Is it time for me to wash away the social media spam?