Planning on using video in your channel marketing efforts? Here we go over three important elements: filming, editing and marketing/promoting your video.
March 25, 2013
Looking to add video to your stable of channel marketing tools? Creating high-quality video takes time, effort and expertise. In our previous post, we covered the first two of five steps to create a fantastic, professional video to use for better partner enablement: scripting and building a set. This time, we look at the final three steps: filming, editing and marketing/promoting your video.
Quiet on the set!
Filming
In your video kit, you should have the following:
Handheld or lavaliere microphone: Both are better than your camera’s built-in mic
Camera: Of course!
Tripod: The best way to keep the shot steady
Headphones: To monitor sound as you film
Camera types:
iPhone/smartphone: These work for a quick, 10-second Twitter or Facebook video, but for longer videos you’ll need a better rig.
Consumer: These run $500-$1,000, can film in HD and many accept microphone inputs.
DSLR (Digital Single-Lens Reflex): These are professional photographers’ cameras, but newer ones can record video. The image quality will look amazing, but most don’t have onboard audio, which means you’ll have to use an audio recorder with the camera.
Prosumer: