Simple and consistent pricing helps to drive cloud services, and Joyent is now aiming to do that to compete with Amazon (AMZN) Web Services. The high-performance cloud infrastructure company is introducing globally consistent pricing that matches the pricing schemes of AWS.

At the same time, Joyent has expanded its elastic compute service offering and launched reserved pricing plans. The goal, according to Joyent, is to give its customers more flexibility and control to improve on their price-to-performance value.

With its pricing models, Joyent has added one- and three-year reserved capacity pricing options. Using reserved capacity, customers can purchase the Joyent service with a one-time fee to receive a discount on hourly charges for the instance over the entire contract term.

“Our goal is to make our value fully visible to the market while continuing to make the Joyent public cloud easier to use,” said Henry Wasik, president and CEO of Joyent, in a prepared statement.

Joyent is clearly taking aim at AWS IaaS with its new pricing, as well as its new instance types. The company has launched several new instance types that fall into five overall categories:

The instances are similar to what AWS offers in both features and price, which could increase the competition between Joyent and one of the top competitors in the market.