https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


‘Internet of Things’ Spells More Than Green Eggs and Ham for Solution Providers

  • Written by Elliot Markowitz
  • December 13, 2013

Whenever I hear the term, “Internet of Things,” I can’t help but think that if Dr. Seuss wrote a technology book, that's what he would call it, with Thing One and Thing Two turning the IT world on its head and causing havoc. The Internet of Things, however, is very real and spells a lot more opportunity than Green Eggs and Ham for solution providers going forward.

Whenever I hear the term, “Internet of Things,” I can’t help but think that if Dr. Seuss wrote a technology book, that’s what he would call it, with Thing One and Thing Two turning the IT world on its head and causing havoc. The Internet of Things, however, is very real and spells a lot more opportunity than Green Eggs and Ham for solution providers going forward.

The best way I can describe the Internet of Things (IoT) is all devices and components virtually connected. While the term has been around since the late 1990s, it has become front and center in the last few years with the proliferation of mobile devices and the advancements of virtualization and cloud computing. This is solution providers’ sweet spot.

In line with this, earlier this week research giant Gartner said the IoT will grow to 26 billion units installed by 2020, representing a near 30-fold increase from just under 1 billion in 2009. And this prediction excludes actual devices such as PCs, tablets and smartphones.

Solution providers, take notice. The growth of the IT industry will mainly come from those peripheral services supporting this movement.

In fact, IoT product and service suppliers are expected to generate incremental revenue exceeding $300 billion, mostly in services, in 202, resulting in $1.9 trillion in global economic value-add through sales into diverse end markets, according to Gartner.

Gartner defines the IoT as “the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.”

“The growth in IoT will far exceed that of other connected devices. By 2020, the number of smartphones tablets and PCs in use will reach about 7.3 billion units,” said Peter Middleton, research director at Gartner, in a prepared statement. “In contrast, the IoT will have expanded at a much faster rate, resulting in a population of about 26 billion units at that time.”

For solution providers, the money is not going to be in the devices themselves but in the connectivity services, integration, support and security. This should not come as any surprise.

Gartner also said that “ghost” devices with unused connectivity will be fairly common as a result the low cost of adding IoT capability to consumer products. This will be a combination of products that have IoT capability built in but require software to activate it.

While consumers are driving the mobile madness, the big opportunity with regards to IoT will be in the business world. Enterprises will make extensive use of IoT technology with major developments in advanced medical devices, factory automation sensors and applications in industrial robotics, sensor motes for increased agricultural yield, and automotive sensors and infrastructure integrity monitoring systems for diverse areas such as road and railway transportation, water distribution and electrical transmission, according to Gartner.

“By 2020, component costs will have come down to the point that connectivity will become a standard feature, even for processors costing less than $1. This opens up the possibility of connecting just about anything, from the very simple to the very complex, to offer remote control, monitoring and sensing,” said Middleton. “The fact is, that today, many categories of connected things in 2020 don’t yet exist. As product designers dream up ways to exploit the inherent connectivity that will be offered in intelligent products, we expect the variety of devices offered to explode.”

This makes the role of the solution provider even more critical for organizations. Be prepared.

Knock ’em alive!
 

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing

Related


  • Cloud Certification
    Protegrity Partners Get New Program with Added Training, Certification
    Protegrity partners asked for access to more training.
  • Public sector IT
    Public Sector IT Funding Outlook for 2021--and What It Means for Our Reseller Partners
    Public sector IT resellers must anticipate customers’ changing priorities to most effectively position offerings.
  • The words Helpful Tips inside a box next to a cartoon megaphone.
    From Salesperson to Trusted Adviser: 3 Tips for Mastering Consultative IT Sales
    Adapt sales techniques to thrive in today's changed landscape.
  • Security Operations Center SOC
    Kaseya Buying RocketCyber to Improve MSPs' Security Capabilities
    This acquisition "catapults" Kaseya even further ahead of its competition, the company's CEO said.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Xerox Financial Services Launches to Help Enterprise, SMB Customers
  • Fortinet Vet Geoff Kreiling Departs for Deep Instinct
  • Palo Alto Networks Rolls Out Latest NextWave Partner Program
  • OneLogin Hires Juniper Networks Vet to Lead Accelerate Partner Program

Galleries

View all

Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now

February 23, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021
  • 1

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@PaloAltoNtwks unveils latest NextWave #partnerprogram. #cybersecurity dlvr.it/RtVngg https://t.co/bBkobGzjgD

February 26, 2021
ChannelFutures

.@JuniperNetworks is building synergies between the solution sets it acquired last year. dlvr.it/RtVdVL https://t.co/d21FcnLEai

February 25, 2021
ChannelFutures

.@Arcserve and @StorageCraft to merge, expanding both #dataprotection vendors' market from #SMB to enterprise.… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

The golden age of the #Channel is here. @ComcastBusiness #dataconnectivity #SDN #desktop #security #UCaaS #IoT… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

.@OneLogin hires @pulsesecure, @Juniper Networks vet as VP of global channels. #cybersecurity dlvr.it/RtVThK

February 25, 2021
ChannelFutures

.@Fortinet loses another channel vet, this time to @DeepInstinctSec. #cybersecurity dlvr.it/RtVR1t https://t.co/XvY0UQDzQL

February 25, 2021
ChannelFutures

Ready To Add Cutting Edge IoT Solutions To Your Portfolio? Read this white paper to learn how! @GetWirelessLLC… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

What Is The Value Of Distribution For The Internet Of Things? This white paper will tell you @getwirelessllc… twitter.com/i/web/status/1…

February 25, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X