Intel’s Ultrabook Pitch: Ready for Microsoft Windows 8?
Intel (NASDAQ: INTC) is making its latest Ultrabook pitch to Tech Data (NASDAQ: TECD) channel partners during a conference today in Orlando. “The entire ecosystem is rallying around Ultrabook to deliver solutions,” asserted David Allen, director, distribution and DMR sales, North America, Intel. But what are the revenue opportunities and business business ahead — especially as Microsoft markets Windows 8? Here are some assertions from Allen.
Ultrabooks are super-slim, super mobile notebooks — essentially the PC market’s response to Apple’s MacBook Air. Ultrabooks haven’t exactly set the world on fire so far. But it’s still early in the Ultrabook game. And Allen compares the Ultrabook-Windows 8 combo to the classic Pentium-Windows 95 combo nearly two decades ago.
“Microsoft and Intel are coming to market, at roughly the same time, with industry transforming technologies,”he asserted.
Allen mentioned Intel Small Business Advantage, which offers channel partners software monitoring, data backup and restore, PC health, USB blocker, energy saver and Intel wireless display capabilities. Anti-theft technologies are also built in to Ultrabooks. “It’s a must-sell capability for every Ultrabook,” he said.
Allen said Intel has Ultrabook roadmaps that stretch out to 2015. He mentioned the synergies between Windows 8 and Ultrabooks, as users seek to create and manage content on touch-powered Ultrabooks and other form factors.