The VAR Guy rarely ventures away from his own web site. But when Intel decided to launch a viral video involving the MSP legend of Geoff Bradshaw, The VAR Guy was intrigued and tuned in. Here's why...

The VAR Guy

September 13, 2010

Legend Geoff Bradshaw

The VAR Guy rarely ventures away from his own web site. But when Intel decided to launch a viral video involving the MSP legend of Geoff Bradshaw, The VAR Guy was intrigued and tuned in. Here’s why…

At first glance, the tongue-in-check video pokes fun at traditional break-fix resellers. But listen closely and you’ll hear the so-called legend of Geoff Bradshaw — an alleged MSP who’s beating traditional resellers in the market:

Deeper Meaning

The videos, as you may have guessed, are part of a larger Intel viral marketing campaign called How Geoff Does It. The videos cover heavily debated topics such as:

  • The McRib: Should McDonald’s offer it year-round?

  • Superman I vs. Superman II: Did the sequel beat the original?

  • Oh, and how to proactively remotely manage customers networks — using Intel vPro.

Even with the attempts at humor, Intel is pretty darn serious about the MSP market. In addition to the Geoff Bradshaw viral video effort, Intel hosts a dedicated website designed just for MSPs. And in a somewhat related move, Intel is developing a hybrid cloud strategy that includes on-premises servers and a range of third-party remote management and cloud tools.

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