IBM Partners: Cashing In On Economic Stimulus Package?
As Uncle Sam prepares to write economic stimulus checks, IBM hopes to help Business Partners cash them. With that goal in mind, Big Blue has unveiled the Dynamic Infrastructure Specialty Program, which provides partners with sales, marketing and technical assistance and as much as $100,000 in business development funds.
Frankly, the IBM press release announcing the new program is about as complex as the Fed’s economic stimulus package. However, there are a few easy-to-spot themes. The program is designed for IBM Business partners that can:
- Integrate digital and physical infrastructure, providing the ability to use information technology to manage business processes, increasingly intelligent physical infrastructure and assets, and drive new and improved services as a result. This, IBM asserts, is known as “Service Management.”
- Help companies to manage, store, and analyze the 15 new petabytes of information the world is now generating per day– 8-times more information than in all US libraries combined.
- Reduce massive inefficiencies. Data centers costs, for example — for energy, space, etc. — have risen 8-times since 1996; and average distributed server utilization is just 6-15%.
Full disclosure: The above bullet points are taken nearly word-for-word from IBM’s announcement. And there are numerous IBM products (some old, some new) associated with this initiative. (See www.ibm.com/dynamicinfrastructure).
But the bottom line is this: As federal and local governments begin to spend the economic stimulus package on physical and IT projects, IBM wants to ensure its Business Partners are in the mix.