HP Dangles Training, Support, Marketing Funds, Incentives to Partners for Windows 10 Migrations
Hewlett-Packard (HPQ) has rolled out a suite of inducements for partners to upgrade customers to Microsoft’s (MSFT) upcoming Windows 10 operating system, including education, training, marketing and financial incentives.
Sweetening the pot for partners to engage in Windows 10 migrations is part of a larger HP campaign spanning devices, solutions and services aimed at enterprise customers and SMBs to offer another layer of security ahead of the operating system’s July 29 debut.
“Our customers have told us that security continues to be their top concern and the changes in the security landscape have them looking for ways to protect their devices and data,” said Alex Cho, HP Commercial PCs vice president and general manager.
For partners, HP is offering an array of Windows 10 migration support and services, including:
- Partner education and training, and competency branding
- Marketing plan develop and funding
- Co-branded marketing assets and materials
- Partner incentives, including new business opportunity boosters
In addition, HP is partnering with distributors, including Tech Data (TCD) on Windows 10 demand generation opportunities.
“HP actively partnered with Tech Data in using Windows 10 to build upon sales opportunities for our solution providers,” said Brian Davis, Tech Data U.S. Marketing senior vice president.
Beginning in mid-August into October, HP’s existing commercial offerings will ship with the option of Windows 10 pre-installed. Devices available with Windows 10 include a limited edition of the HP EliteBook Folio 1020 equipped with Bang & Olufsen Audio, and the recently-unwrapped HP Pro Tablet 608.
The limited edition HP EliteBook Folio 1020 is expected to be available in the fall. Pricing and exact availability have not yet been set. The HP Pro Tablet 608 is expected to be available in August, priced starting at $429.
HP said that in aligning its commercial PC portfolio to Windows 10, it also has crafted a series of solutions and services specifically for business customers.
The lineup includes HP Sure Start, which checks the BIOS before the OS boots to make sure it’s not been corrupted and resets it if an issue arises. HP Sure Start is available on the vendors Elite line of notebooks and ZBooks.
The vendor also is offering HP Client Security, a suite of pre-installed, integrated solutions for IT to manage and deploy endpoint protection. In addition, HP Touchpoint Manager enables businesses to deploy a single, unified security model across PCs and mobile devices so apps, security policies and out-of-date software can be automatically updated.
HP also said it will offer enterprise customers client configuration and deployment services to help them migrate and transform to Windows 10.
For SMBs, HP is offering the montly-fee based HP Subscription, which enables smaller businesses to select a bundle of hardware, software and services designed for ease of use and refresh every two to three years.