https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Sales & Marketing


Shutterstock

Multichannel marketing

How You Can Build an Effective Multichannel Marketing Strategy

  • Written by Jimmy Rodriguez
  • September 14, 2021
Consistency and interactive marketing campaigns build sales.
Shift4Shop's Jimmy Rodriguez

Jimmy Rodriguez

Multichannel marketing helps brands achieve marketing goals by using multiple channels to reach out to customers. These channels range from traditional media such as TV, print ads and billboards to newer ones such as email marketing, social media and SEO.

According to MediaPost, two-thirds of customers use three or more channels when doing their research before purchase. In addition, customers who use more than one channel have a higher customer lifetime value (CLV) than those who don’t. Simply put, customers who have done the research and chose your company generally spend more and stick around longer.

Surprisingly, while 93% of marketers know that multichannel marketing is a key cog in the wheel, only 73% have a multichannel strategy in place. It seems some marketers don’t know how to get started.

5 Steps to Get Started

If you’re among the 27% of marketers who don’t have a multichannel strategy, here are five proven steps to get you started.

  • Identify your customer persona. The first step to developing a fitting multichannel marketing strategy is to know your prospective buyer in detail, and the way to do that is by developing buyer personas.

Buyer personas are semifictional representations of your customers based on research. They usually cover your buyer’s background, interests, demographics, goals and pain points. With that information, you can tailor your campaigns to reach your prospective buyers through their most-used channels.

Buyer Persona Template

For instance, identifying your customer persona’s preferred websites and publications will give you a good idea of the channels where you can place your ads. Knowing their personality traits will also help you create content that speaks to your audience.

Creating a buyer persona may seem daunting, but tools such as HubSpot’s Make My Persona tool make the process a breeze. Spending time on this as an understanding of your audience is critical to the success of your marketing campaign.

  • Zero in on the channels you want to use. With new media popping up every so often, the channels available for your business are endless. You can use industry websites or social media platforms such as Facebook, LinkedIn or Twitter. LinkedIn and Facebook, in particular, are effective channels as you can join industry groups and use ads to target specific audiences based on their demographics and user behavior.

You may also use a combination of content and email marketing to push your leads down the sales funnel. For example, you can offer a free case study or white paper in exchange for a site visitor’s email address.

Once you’ve added a user to your mailing list, you can then send email newsletters to gradually convince your prospect that your business knows how to solve their problems. Once you’ve established your business as a credible source of information, you may then offer your product or service as a solution.

  • Craft winning content. Don’t be eager to create content for your customer persona. It’s a good rule of thumb to strategize your content creation process to ensure that it resonates better with your audience and promotes your business purpose.

One of the best ways you can do that is to join the communities where they’re active. For example, you can join Facebook or LinkedIn groups for specific industries. Writing in a language that is local to your customers will help you to connect with them easily. If your target audience consists of managed service providers, use language and situations that are familiar to them.

Also, create blog posts, e-book, infographics, videos, pillar pages, and other forms of content tailored for your persona. Ensure that your content is …

  • Page 1
  • Page 2
Tags: Cloud Service Providers VARs/SIs Best Practices Sales & Marketing Strategy

Most Recent


  • Cyber insurance
    Now Is the Time to Consider Cyber Insurance for Your Business
    If your business is online and accesses sensitive data, the need for cyber insurance is becoming critical.
  • Telarus leadership team
    Images: Telarus Hosts Partner Summit, Gives Partner, Supplier Awards
    See who landed Telarus' top partner award.
  • Making Waves
    7 Channel People Making Waves This Week at Kaseya, AT&T, Cohesity, More
    Cloud-managed service is the fastest-growing area one analyst said in response to an MSP acquisition this week.
  • Job cuts
    RingCentral Announced Layoffs Ahead of Strong Earnings Growth in Q2
    RingCentral says changing business needs necessitate the job cuts.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • selling cable
    Is the Old Way of Selling Cable Dead?
  • Toast
    Ingram Micro Cloud Names Partner Award Winners
  • Flaming New
    Zoomtopia Partner Connect: New Zoom Phone Reseller Program Unveiled
  • New Hire
    Ooma Adds Aircall, Avaya Vet as Channel Sales Manager

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Images: Telarus Hosts Partner Summit, Gives Partner, Supplier Awards

August 5, 2022

7 Channel People Making Waves This Week at Kaseya, AT&T, Cohesity, More

August 5, 2022

The Gately Report: Zscaler Tracks New, Increasingly Dangerous Ransomware Group, Most Targeted Types of People

August 5, 2022

Industry Perspectives

View all

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Timely Tips for Non-Negotiable Patch Updates

July 29, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

May 6, 2022

Twitter

ChannelFutures

.@ConnectWise says use #cyberinsurance policies to protect from worst of cyberattack repercussions, but first beef… twitter.com/i/web/status/1…

August 8, 2022
ChannelFutures

Check out our pictures from the #TelarusPartnerSummit that @telarus hosted in Salt Lake City.… twitter.com/i/web/status/1…

August 5, 2022
ChannelFutures

Channel People Making Waves This Week Include: @spoonen, @RoyArsan, @TheAnneChow, @AnuragTechaisle… twitter.com/i/web/status/1…

August 5, 2022
ChannelFutures

.@RingCentral plans #layoffs after strong Q2 earnings. dlvr.it/SW7kd5 https://t.co/OIlLuYgyLJ

August 5, 2022
ChannelFutures

.@msftsecurity makes upgrades to #MicrosoftDefender. dlvr.it/SW7cpg https://t.co/KbPsyM8eYe

August 5, 2022
ChannelFutures

.@ZeroFox goes public after #SPAC merger. #cybersecurity dlvr.it/SW7NjC https://t.co/IhaO9vgDh7

August 5, 2022
ChannelFutures

.@Mitel's new developer portal, and integration into CloudLink, creates a "vibrant" communications developer commun… twitter.com/i/web/status/1…

August 5, 2022
ChannelFutures

Boost security, secure #SoftwareSupplyChain in light of #Log4Shell breach, says @synopsys. dlvr.it/SW7GbT https://t.co/NlKeEFUlMS

August 5, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X