How to Pitch the Tech Media
Want to tell the media about your company? You need an effective pitch letter that’s short, sweet and ready for email. Check out this recent pitch letter from JPR Communications, describing ProStor Systems’ growing channel program. Your PR efforts should follow JPR’s lead.
The entire pitch from JPR read as follows:
“ProStor Systems has signed up more than 30 VARs for its ProAlliance Partner Program in five months for its InfiniVault archive and compliance appliance, the only removable disk system on the market. The VARs are involved in finance, government, healthcare and legal, to name a few. If you would like to talk with Bill Lewis, ProStor vp of sales, or need additional information on the news release pasted below, just let me know.”
In three short sentences, JPR Communications managed to:
- Describe multiple facts, figures and milestones for ProStor’s channel program
- Describe why ProStor claims to be unique
- Indicate which markets ProStor serves
- Offer up an interview with a ProStor executive
Memo to PR folks across the tech landscape: Stop writing long pitch letters. You have four sentences or less to grab the media’s attention. Fill those sentences with facts, figures, a clear company description and a call to action. And make sure you understand the media platform’s target reader.
Full disclosure: The VAR Guy isn’t very familiar with ProStor — but at least he understands the company’s elevator pitch, thanks to good PR.