How to Make Channel Account Managers 300% More Productive
Ask just about any channel chief and they'll tell you one of their most precious resources is their channel account managers (CAMs). Yet, for many, the team that manages and supports resellers with growth planning, training and enablement are stretched too thin to provide deep coverage beyond the top 10 percent to 15 percent of their channel network.
Ask just about any channel chief and they’ll tell you one of their most precious resources is their channel account managers (CAMs). Yet, for many, the team that manages and supports resellers with growth planning, training and enablement are stretched too thin to provide deep coverage beyond the top 10 percent to 15 percent of their channel network. CAMs are expensive positions to staff and it is difficult for companies to justify investment in team...
Excellent points made – 100%
Excellent points made – 100% agree. At ChannelEyes, we are working on an automated workflow platform that is designed for CAMs and provides alerts and prescribed next best actions. I wrote a blog last night that tries to illustrate the point: jaymcbain.blogspot.com/2015/08/the-biggest-thing-to-happen-to-channel.html