His face is generic. His hair is nondescript. He neither smiles nor frowns. He doesn't know what the two women are saying behind his back. He squints slightly for no apparent reason. And his image somehow appears on dozens of channel-related websites across the world. He is the IT Channel's most uninteresting man.

The VAR Guy

December 1, 2011

1 Min Read
He Is the Channel's Most Uninteresting Man

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His face is generic. His hair is nondescript. He neither smiles nor frowns. He doesn’t know what the two women are saying behind his back. He squints slightly for no apparent reason. And his image somehow appears on dozens of channel-related websites across the world. He is the IT Channel’s most uninteresting man.

How did the dude above wind up as a face pictured on dozens of IT websites? Fact is, many VARs use low-cost web designers who throw together a quick template, some generic art, and a few landing pages for a website. Instead of naming names, The VAR Guy is simply begging those design shops to find some new art.

And for VARs: There’s no need to spend a fortune on your web destination. But please: Can we all agree that it’s time for the channel to retire the photo above? Pretty please?

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