Google’s Memo to CIOs
The Google Apps team has taken its sales pitch directly to chief information officers. Earlier today, The VAR Guy spotted a Google Apps direct mail piece that shows CIOs how much money they can allegedly save by switching to Google Apps. This is part of Google’s broader 2010 enterprise push, The VAR Guy believes. Here’s the scoop.
Sure, Google continues to build out its Google Apps Reseller partner program. And a healthy number of VARs and managed service providers are signing up. One prime example involves New Mind Group, a solutions provider in Michigan.
But Google also is taking its message direct to enterprise CIOs. Sources say the search giant many launch an enterprise-oriented conference for corporate customers. And in the meantime, Matthew Glotzback, director of global products for Google Enterprise, is using direct mail to engage CIOs.
One recent direct mail campaign included a Savings Calculator that shows CIOs “how much your business could save by switching to Google Apps Premier Edition.” Details about the calculator are also available online. In the direct mail piece, Google also puts the spotlight on Bob Rudy, VP and CIO of Avago Technologies. Rudy states:
“My users are happy now, and I also save $1.6 million dollars per year (with Google Apps).”
Meanwhile, Microsoft is preparing a range of on-premise and SaaS applications. Emerging options include…
- a free, advertising-based suite called Office 2010 Starter Edition
- Office Web, a SaaS cousin to Office 2010
- Traditional Office 2010 offerings
Both Microsoft and Google are quick to note that their SaaS efforts extend beyond productivity applications. Google’s direct mail piece points out that Google Apps includes Gmail (email, IM, voice and video chat), Google Calendar, Google Video, Google Sides, Google Docs, Spreadsheets and a range of security services.
For its part, Microsoft is marching forward with Windows Azure (a cloud-based Windows platform for ISVs and enterprises) and Business Productivity Online Suite (BPOS, which includes Exchange Online, SharePoint Online and other options).
The VAR Guy isn’t choosing any favorites. But he’ll be watching Google’s Glotzbach closely for sings of another enterprise move…