Google Cloud Expands Pricing Options
… Nvidia Tesla K80, P4, P100 and V100 GPUs and all available slice sizes of Cloud TPU v2 Pods and Cloud TPU v3 Pods, and are available in all regions. In addition, the longer the commitment, the deeper the discounts. A one-year commitment can bring a 37% discount, while three years will bring 55%.
Dalwadi said the use of GPUs on Google Cloud is increasing as more customers run greater numbers of artificial intelligence (AI) and machine-learning workloads. In addition, enterprise workloads are evolving and are using more GPUs, Nash said.
Zonal capacity reservations can address spikes in demand and disaster recovery situations, Dalwadi said. Customers can create or delete a reservation at any time, and because they consume resources like any VM, existing discounts users have in hand apply automatically.
The new pricing models are in beta now and will be generally available later, Nash said.
Such flexible pricing models can help customers and channel partners alike, he said. For enterprises, the most successful deployments tend to have a strong partner involved, so Google has at least one partner expert in vertical industries or workload types to help customers. At the same time, the company is building an ecosystem of systems integrators to help enterprises make transition to the cloud.
“There’s a whole scenario around … discovering your workloads, assessing what you’re going to move and then doing the migration, and a key piece of that is trying to understand what you’re going to pay,” Nash said. “We’ve been working to bring more of that awareness and intelligence of how Google’s payment structure works earlier into that process.”
Google Cloud’s efforts around pricing make sense, particularly as the cloud market matures and the differentiators between cloud providers become fewer, Roger Kay, principal analyst with Endpoint Technologies Associates, told Channel Futures.
“All operators have gotten reliability where it should be and they have plenty of bits to sell, so the only thing you can compete on is pricing,” Kay said. “There aren’t that many dials that vendors have to tweak, so pricing becomes important.”