https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Sales & Marketing


Gartner Symposium/ITxpo: Top 10 Strategic Predictions

  • Written by Charlene OHanlon_2
  • October 6, 2014

Gartner is known for many things, but perhaps the two most popular are its Magic Quadrants and its Top 10 lists. Granted, the lists aren’t as light-hearted (or sometimes cutting) as David Letterman’s Top 10, but they are a much better business barometer than, say, “Top 10 Things That Sound Cool When Said by Snoop Dogg” (which is awesome, by the way).

Gartner is known for many things, but perhaps the two most popular are its Magic Quadrants and its Top 10 lists. Granted, the lists aren’t as light-hearted (or sometimes cutting) as David Letterman’s Top 10, but they are a much better business barometer than, say, “Top 10 Things That Sound Cool When Said by Snoop Dogg” (which is awesome, by the way).

And so it goes that at this year’s Symposium/ITxpo, Gartner is unveiling at least three separate Top 10 lists. The first, “Top 10 Strategic Predictions: Digital Business is Driving ‘Big Change,’” offered attendees a glimpse into the future of this digital business world, driven by customer experience as a core tenant of technology.

“We realize the world is changing,” said Daryl C. Plummer, vice president and Gartner Fellow. “Robots are getting more personality and human traits while people are becoming more robotic. We are moving from a world where people behave the computers work to where computers work the way people behave.”

So what does that mean, exactly? It means companies must adjust their ways of doing business to accommodate a new paradigm Gartner is calling “digital business.” And so, without further ado, are Gartner’s Top 10 Strategic Predictions and its recommendations for each (drum roll, please):

1) By 2018 digital business requires 50 percent less business process workers and 500 percent more key digital business jobs, compared to traditional models.

Recommendation: IT leaders develop new hiring practices to recruit for new non-traditional IT roles.

2) By 2017, a significant disruptive digital business will be launched that was conceived by a computer algorithm.

Recommendation: CIOs must begin to simulate technology-driven transformation options for business.

3) By 2018, the total cost of ownership for business operations will be reduced by 30 percent through smart machines and industrialized services.

Recommendation: CIOs must experiment with precursor “almost smart machines” technologies and phantom robotic business process automation.

4) By 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

Recommendation: Business leaders must examine the impact of increased wellness on insurance and employee healthcare costs as a competitive factor.

5) By year-end 2016, $2.5 billion in online shopping will be performed exclusively by mobile digital assistants.

Recommendation: Marketing executives must develop marketing techniques that capture the attention of digital assistants as well as people (price points, availability, etc.).

6) By 2017, U.S. customers’ mobile engagement behavior will drive U.S. mobile commerce revenue to 50 percent of U.S. digital commerce revenue.

Recommendation: Mobile marketing teams investigate mobile wallets such as Apple’s Passbook and Google Wallet as consumer interest in mobile commerce and payments grows.

7) By 2016, 70 percent of successful digital business models will rely on deliberately unstable processes designed to shift as customer needs shift.

Recommendation: CIOs – create an agile, responsible workforce that is accountable, responsive and support your organizational liquidity.

8) By 2017, more than half of consumer product and service R&D investments will be redirected to customer experience innovations.

Recommendation: Consumer companies must invest in customer insight through personal and ethnographic research.

9) By 2017, nearly 20 percent of durable goods e-tailers will use 3D printing to create personalized product offerings.

Recommendation: CIOs, product development leaders and business partners – evaluate gaps between the existing “as it” and future “to be “sate (process, skills and technologies) surrounding 3D printing.

10) By 2018, retail businesses that utilize targeted messaging in combination with internal positioning systems will see a 20 percent increase in customer visits.

Recommendation: CIOs must help expand good customer data to support real-time offers.

There they are, take them as you wish. But note the underlying theme of every single one of them, which is people. We have now entered a phase in which people will direct technology, not the other way around. IT must embrace the “human-centric” approach to IT, or its company will wither. Data, Plummer noted, is what’s important to smart machines. And data will serve to enhance the customer experience.

Plummer added these predictions are what Gartner is calling “compelling predictions,” which means they have more of a likelihood of being wrong. But as much as Gartner is banging the drum about digital business, I’d bet this list is at least 60 percent correct.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Sales & Marketing

Most Recent


  • Joint selling
    Tanium Unveils New Technology Partner Program for Joint Solutions
    Access to real-time endpoint data promotes zero-trust security.
  • Compliance Issues
    ConnectWise Enhances Innovation, Partner Experience with Additions to Leadership Team
    Todd Hale becomes ConnectWise CIO and Ciaran Chu will lead the innovation business unit as general manager, ConnectWise Control.
  • Q&A
    Ingram Micro Talks AWS Partnership Success, CloudBlue, MSPs, Cybersecurity, More
    “AWS and Ingram are doing all the right things to develop partners’ competency," said Ingram Micro's executive director, cloud services.
  • Strategy compass
    Zoom Vet Laura Padilla to Shape Airtable's Channel Strategy, Partner Program
    Airtable presents a "huge" opportunity for channel partners.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Sales Strategy
    Telesystem Promotes TBI, MetTel Vet to Channel Strategy Manager
  • Cloud Phone
    AT&T to Offer Up to 1 Million Customers Cisco Webex Calling
  • edge computing
    'Challenging Results' for MSPs in Channel Futures' Exclusive Quarterly Survey
  • Security shield on digital background
    VMware Security Connect Focused on Redefining Security, Increasing Threats

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

IBM, F5, Appgate, Axonius, CyberGRX Among ‘Must-See’ Vendors at RSA

May 25, 2022

So You Want to Build a Microsoft Practice? Here’s What It Will Take

May 25, 2022

Cisco Hybrid Cloud Trends Report Indicates Important Uptake

May 25, 2022

Industry Perspectives

View all

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@Tanium launches new Technology Partner Program. #endpointdata dlvr.it/SR3pvw https://t.co/5DL6gvTAhX

May 25, 2022
ChannelFutures

EMA's picks for must-see vendors at next month's @RSAConference: @AppGateSecurity, @AxoniusInc, @coalfire,… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Jim Campbell of @opkalla shared how the consultancy built a Microsoft gold partner CSP business in 18 months.… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Nable's new N-hanced Services empower partners to leverage N-able’s full breadth of experience and expertise, the… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Work Goes Remote – (and Other Top ITOps Trends) dlvr.it/SR3d06

May 25, 2022
ChannelFutures

.@ConnectWise adds two executives to its leadership team: Todd Hale as CIO and Ciaran Chu as GM of ConnectWise Cont… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Intuit vet joining @McAfee as its new president and CEO. #cybersecurity dlvr.it/SR3c0s https://t.co/GH5cJzTq8F

May 25, 2022
ChannelFutures

Verbal and written interactions contribute to the way we communicate and work with others. Join us tomorrow for a v… twitter.com/i/web/status/1…

May 25, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X