Former OnForce CEO Launching New Marketplace
The Six Million Dollar Man is back. Steve Austin? Nope. In this case, The VAR Guy is referring to Jeffrey Leventhal (not pictured). The founder and former OnForce CEO apparently has raised $6 million to build Work Market, a forthcoming B2B marketplace that will “deliver and manage labor and services.” It’s safe to say the effort will include VARs, MSPs and solutions providers. Here’s the scoop.
First, a little background. Leventhal previously launched OnForce, an online marketplace that allows VARs and solutions providers to outsource work to one another across the U.S. and Canada. OnForce is an eBay of sorts, allowing solutions providers to bid on projects in real-time. Leventhal left OnForce around 2007 and has since been consulting with CA Technologies (formerly CA Inc.) and iYogi, among other companies.
Back in the Game
Now, Leventhal appears poised to get back into the B2B marketplace game with the launch of Work Market. According to a brief description posted on his new venture’s web site:
“Work Market is a new venture, backed by Spark Capital and Union Square Ventures. We are building a modular web platform, designed to power anyone or any business to efficiently deliver and manage labor and services.”
Sources say Work Market has lined up about $6 million in funding. Leventhal will apparently use those dollars to build his staff. The Work Market web site currently lists about a dozen job openings at the company, though there apparently are plans to hire at least 18 team members.
Plus, The VAR Guy hears some OnForce veterans may join Leventhal at the new venture. (As with any good sequel, you need to bring back a few of the original cast members…)
More details could emerge later this week. The VAR Guy hears Work Market may issue a press release soon to offer more details on the company’s business strategy.