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 Channel Futures

Sales & Marketing


Every MSP Needs the Following 3 People

  • Written by Joe Panettieri 1
  • February 3, 2010
Sometimes broad business discussions relate pretty darn well to the managed services market. A prime example: Marketing guru Mary Schmidt says there are three types of people that every start-up needs to employ. Her points definitely relate to aspiring MSPs. Let's take a look.

managed services expertsSometimes broad business discussions relate pretty darn well to the managed services market. A prime example: Marketing guru Mary Schmidt says there are three types of people that every start-up needs to employ. Her points definitely relate to aspiring MSPs. Let’s take a look.

According to Schmidt’s latest blog entry, she says every start-up needs a mad scientist (the wide-eyed idea person), the evangelist (the person who beats the drum) and the executioner (someone who just gets it done).

Schmidt is right on point. I’ve seen a lot of companies with “big ideas” that didn’t know how to evangelize their message or execute on a strategy. Other companies are great at taking products and services to market — but sometimes, those products and services are just plain-old lame.

The biggest challenge for most MSPs: I think too many companies have CEOs who try to master all three tasks — ideas, evangelism, execution. You may be good at all three items. But there aren’t enough hours in the day for you to devote to each of those critical tasks.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing

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4 comments

  1. Avatar Andy M February 4, 2010 @ 1:56 am
    Reply

    See: E-Myth Revisited by Michael Garber

  2. Avatar Andy M February 4, 2010 @ 1:59 am
    Reply

    Gerber… Been about 10 years since I read it sorry…

  3. Avatar Jacob Warren February 4, 2010 @ 3:07 am
    Reply

    This is very true… Its hard as the owner or CEO of your company to realize that you can’t do it all in the time your given each day.

  4. Avatar Eugene February 4, 2010 @ 11:37 am
    Reply

    I like the posts about E-Myth as it was what I was thinking about when I read this. Very true.

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