https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Sales & Marketing


CORAID: Some ‘SAN’ New

  • Written by Dave Courbanou 1
  • March 23, 2010
When you think SAN you might think expensive hardware solutions to expensive storage problems. But CORAID has a few technological tricks up their sleeve. They claim to leverage existing technology, and turn it into a storage solutions for pennies on the dollar. And they're doing it all through the channel.

When you think SAN you might think expensive hardware solutions to expensive storage problems. But CORAID has a few technological tricks up their sleeve. They claim to leverage existing technology, and turn it into a storage solutions for pennies on the dollar. And they’re doing it all through the channel. Storage VARs might want to perk up…

Over the phone, I spoke to Kevin Brown, CEO of CORAID and Josh Leslie, Channel VP. We discussed EtherDrive –their flagship product. They jumped right into the technology and some surprising figures. Outright, both Brown and Leslie asserted that anywhere from 40-60% of an IT budget that’s spent on costly high-performance SAN environments can be cut with their EtherDrive technology. Plus, it comes with 5-8 times the performance of ‘legacy’ solutions, they claimed.

The US Navy, NASA and labs working on the human Genome are just a few customers they named working with CORAID EtherDrive technology.

Bunk you say? Nay, it’s actually quite simple. It’s simply a different way of designating your standard network. Where’ SANs typically are based on dedicated connections, with a big storage server, EtherDrive is based on scaled-out independent nodes. No bottle neck, no super-expensive fiber.

“It’s raw, layer 2 Ethernet” said Brown. “No bottlenecks [you just add] as many NICs in back of server as you want and enable port flooding. [It enables you to] quickly and inexpensively scale-out tons of IO.” He went on to explain that the storage scales linearly, and you can add as many ‘shelves’ of storage without issue.

And how do they do it so cheap?  “There aren’t big boxes with custom hardware. We take off the shelf commodity hardware — nothing special” said Brown. “The scale-out storage arrays run our firmware and handle the raw Ethernet.”

And as for their channel strategy? CORAID started up only through word of mouth with Linux-based companies jumping on board. They were lucky and pretty successful, but since March 2010, CORAID has expanded and gone 100% channel-centric with a new Partner Network to help bring this technology to the market quicker.

And they’re pretty sure people want to jump on board with them. According to Kevin Brown:

“We replaced a million dollar solution where a company was paying $60K just for maintenance. We came in with a $50K solution. They threw their heaviest Oracle benchmark at us and we smoked it. We’re faster than the million dollar SAN.”

They also coyly noted that if you’d like to add an App to a virtualization area using XAN, it can be a hassle. But with EtherDrive, you can provision it straight from the hypervisor. And if your throughput gets slow after implementing it? Just pop in another network card. Mix and match SSDs and SATA drives. It’s really all good.

That being said, today (March 23, 2010)  EtherDrive SRX-Series storage arrays get a new family of host bus adapters (HBAs) enabling high-speed Ethernet SAN access in Windows, Solaris, and Linux environments.

Price tag starts at under $500 per terabyte and scales to multiple petabytes.

EtherDrive SRX-Series can support up to six Gigabit Ethernet or four 10-Gigabit Ethernet connections, for virtualization, cloud or primary storage. Primary storage applications can also deliver over 500MB/second  throughput.

The new SRX appliances include:

  • EtherDrive SRX2800: 16-drive appliance, 3.5” drives, up to 32TB capacity, 3U form factor, dual power supplies
  • EtherDrive SRX3200: 24-drive appliance, 3.5” drives, up to 48TB capacity, 4U form factor, dual power supplies
  • EtherDrive SRX3500: 24-drive appliance, 2.5” drives, up to 12TB capacity, 2U form factor, dual power supplies
  • Windows: Designed to support multiple versions and configurations of Windows servers, as well as Hyper-V server virtualization environments.
  • Linux: Extends EtherDrive software initiators that have been available since 2005 in the Linux kernel, adding premium features and performance. Ideal for Xen server and desktop virtualization deployments, as well as cloud-based Xen environments.
  • Solaris: Supports Ethernet SAN integration for Solaris and OpenSolaris environments, enabling use cases including high-performance integration with ZFS.

The EtherDrive SRX-Series will be available immediately and the EtherDrive HBAs coming in Quarter 2 of 2010.

So, any takers?

Sign up for The VAR Guy’s Newsletter; Webcasts and Resource Center; and via RSS; Facebook; Identi.ca; Twitter and VARtweet.


Tags: Agents Cloud Service Providers MSPs VARs/SIs Cloud New/Changing Channel Programs Sales & Marketing Virtualization

Most Recent


  • Microsoft's Nicole Herskowitz
    ‘The Next Normal is Here’: Microsoft, Cisco, RingCentral Make the Case for Generative AI in Collaboration
    “Every decade or so a new technology emerges that is truly disruptive,” said RingCentral's president and COO.
  • Seattle
    Microsoft Job Cuts Hit Hundreds More Workers in Seattle Area
    In January, Microsoft initiated a plan to shed about 10,000 workers.
  • boxing gloves
    Channel Conflict, Controversy: Avaya Bankruptcy, Mass Layoffs, High-Profile Execs Depart
    There's always something to buzz about in the channel.
  • Celebrating millionaire geezer
    AT&T Alliance Channel Awards: Telarus Wins, Avant Rises, Intelisys Slides
    TD Synnex was among the partners joining this awards list for the first time. See who else earned accolades from the carrier.

4 comments

  1. Avatar Chris Nelson March 23, 2010 @ 3:18 pm
    Reply

    We have been bundling these with VMWare and selling as data center solution. Awesome product and great group to work with.

  2. Avatar The VAR Guy March 23, 2010 @ 10:43 pm
    Reply

    Chris: Tell The VAR Guy more. Where are you based? How long have you been pushing CORAID with VMware? The VAR Guy welcomes your expertise.
    -TVG

  3. Avatar Chris Nelson March 24, 2010 @ 12:44 pm
    Reply

    We are based in Indianapolis IN. We used the SR models when we virtualized most of our data center a couple of years ago. We started installing them at several of our SMB sites. We then decided to bundle with VMWare and sell as a NSPOF solution. Just recently sold our first bundle to a non-managed service customer and are working on a marketing plan to offer to in-house IT staffs.

  4. Avatar The VAR Guy March 24, 2010 @ 1:19 pm
    Reply

    Chris: Thanks for painting a clearer picture for The VAR Guy and his readers. Once you start marketing to in-house IT staffs, let The VAR Guy know the results.
    -TVG

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Unified communications
    Microsoft Now No. 2 in UCaaS, Only Chasing RingCentral
  • Refresh Icon
    SnapLogic Partners Get Program Revamp with New Focus on Specializations
  • Drive revenue
    Proofpoint Protect: Rising Vendor, Partner Revenues Amid COVID-19
  • Growth plan
    N-able Empower Day 1: How to Grow Your Business

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Channel Conflict, Controversy: Avaya Bankruptcy, Mass Layoffs, High-Profile Execs Depart

March 28, 2023

Cisco African American Partner Community Eyes Hiring, HBCU Opportunities

March 28, 2023

National Women’s History Month: Channel Women Recall ‘the Best Thing’

March 28, 2023

Industry Perspectives

View all

Why You Should Include Audiovisual Solutions in Your UC Services

March 28, 2023

Selling Your MSP: Strategic vs. Financial Buyers

March 22, 2023

10 Strategic Smart Enterprise Drivers for 2023

March 16, 2023

Webinars

View all

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 121: Hewlett Packard Enterprise

Aryaka ‘Driving Value to the Channel Community’ with Throttle

March 24, 2023

Real-Life M&A: Advice for a Successful Channel Deal

March 13, 2023

Coffee with Craig and James Episode 120: Ronnell Richards

March 3, 2023

Twitter

ChannelFutures

“Every decade a new technology emerges that is truly disruptive.”-- #AI sentiments from @RingCentral @Microsoft… twitter.com/i/web/status/1…

March 29, 2023
ChannelFutures

Check out this edition of Channel Futures TV! Glen Lomond discusses @HitachiVantara's approach to as-a-service of… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

.@Microsoft #layoffs target more workers in Seattle area. dlvr.it/SldRzg https://t.co/DGtDBBU4m0

March 28, 2023
ChannelFutures

[email protected] buys 5 MSPs to expand geographic footprint dlvr.it/SldPyq https://t.co/GnewmOXRch

March 28, 2023
ChannelFutures

.@Lacework announces partner program updates, new #MSP program. #security dlvr.it/SldP9H https://t.co/hUKTOYgoY3

March 28, 2023
ChannelFutures

Learn how MSPs can generate new revenue streams with audiovisual solutions. @shure #ucservices #channelpartners… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

⭐ 2023 #ChannelInfluencer spotlight: @andrewsage from @Cisco! Congratulations on this incredible honor from your pe… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

The latest @ATTPartners awards give a nice glimpse of how M&A is shaping partner hierarchies.… twitter.com/i/web/status/1…

March 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X