eWeek has a glowing article about the booming market for IT co-location centers. It’s hard to argue with many of the anecdotes in the article — including a close look at ThePlanet.com, a company MSPmentor profiled earlier this month.

Still, I worry when media sites predict certain IT segments will “boom” during the recession. I heard the same story when I visited former hosting giant Exodus Communications  in 1999 or early 2000 — shortly before the dot-com bust. Anyone else remember how the Exodus story ended?

First Came the Hype…

During my visit nearly a decade ago, Exodus CEO Ellen Handcock told me numerous reasons why her data center business would continue to boom amid the Internet bust. Her examples of “success” at the time:

…Then the Party Ended

Fact was, I hadn’t really experienced a deep recession before. Hancock may have believed what she was telling me but she wound up being dead-wrong about numerous items. And I didn’t see the warning signs of a business on the verge of collapse.

Here’s the abridged version: Even enterprises cut their IT spending during the dot-com implosion. And soon enough, Wall Street returned to more traditional metrics (net income and earnings per share rather than EBITDA) to measure a company’s health. By September 2001, Exodus filed for Chapter 11 bankruptcy protection.

I suspect numerous co-location and data center providers will enjoy strong growth in 2009. But for anyone who is predicting all co-location centers will boom in 2009, please read the history of Exodus Communications on Wikipedia.

It’s a healthy reminder that not all markets live up to their hype.

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