Cisco Partner Marketing Central Assists VAR Promotions
So, you’re a solutions provider that wants to host face-to-face events and online events. Plus, you’d like to manage your marketing campaigns a bit more effectively. With those goals in mind, Cisco has launched Cisco Partner Marketing Central, a free online destination to help VARs bolster and automate many of their marketing efforts. Here are some details from Luanne Tierney (pictured), VP of worldwide partner marketing at Cisco.
Cisco Partner Marketing Central, located at www.CiscoPartnerMarketing.com, is a free service for Cisco Certified Partners. According Tierney, the site:
- simplifies and improves partner co-marketing experience
- incorporates social media
- is customizable across 13 languages
- Allows certified partners to set up and manage event registrations, event invites, follow-up communications and reporting
The site also has a click-to-chat function to help partners navigate the system. “Cisco Partner Marketing Central reinforces our efforts to be a trusted marketing advisor to our partners,” says Tierney.
As part of that effort, Cisco hosts an annual Velocity marketing conference for partners. And Cisco has also built some marketing and business development content into the upcoming Cisco Partner Summit 2010 (April 26-29, San Francisco).
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